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The Study on Competence Structure of Marketing Staff in Bank of China

Author: QingHaiLong
Tutor: DaiLiangTie
School: Jinan University
Course: Applied Psychology
Keywords: Competency structure Marketing staff of the Bank of China Exploratory factor analysis Behavioral event interview
CLC: F832.1
Type: Master's thesis
Year: 2006
Downloads: 754
Quote: 14
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Abstract


The marketing staff of the Bank of China is responsible for external links in the Bank of China (BOC), based on the traditional business of the Bank of China, and actively pursuing new business, mutual coordination BOC customers, providing customers with the integration of financial services such as deposit, loan, exchange Account Manager, Senior Account Manager, Senior Account Manager and other personnel, the development of a new market of customers. Bank of China marketing personnel as the Bank of China, the window of the Foreign Service, on behalf of the behavior of the customer to provide a full range of financial services for deposits, loans, settlement, intermediary business, information consulting, customer contact with the Bank of China ties. Client manager system implemented in the Bank of China, to adapt to the socialist market economic development needs, is to further deepen the reform of the financial system, promoting the Bank of China's joint-stock reform, change management concepts to explore with the international market, open up new business areas try. Therefore, the theoretical exploration and research to strengthen the Bank of China marketing staff team building, the establishment of the Bank of China's marketing staff competency structure has great theoretical and practical significance. Definition of competence used in this paper: the performance of a work (or organizational culture) can be excellent with mediocre distinguish personal potential deep-seated characteristics, it can be a motive, trait, self-image, attitudes or values, a field of knowledge, cognitive or behavioral skills - anything that can be reliably measured or counted, and can significantly distinguish between excellent performance and the general performance of individual characteristics (Spencer Jr. LM, Spencer SM); Competency The structure is the sum of as a specific task role requires competency. This article outlines the theory of the structure of the competency and competency, discusses the causes for the development of competency, the structure of the definition of research methods and competency review of competency in research at home and abroad, and the latest trends. The marketing staff of the Bank of China, Guangdong Branch of the Bank of China marketing staff competency, using interviews and questionnaires law, statistical analysis and processing of research data. The results show that: the Bank of China marketing staff competency include: communication skills, achievements For human insight, proactive, customer-oriented and coordination skills, self-confidence and tenacity, keen market, thinking, knowledge and skills in ten areas. The results of this study for the Bank of China in marketing staff recruitment and selection, training and development, performance evaluation, and overall quality of evaluation, compensation management, career and human resources management reference.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Finance, banking system
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