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A Research on Customer Relationship Management of XT Company

Author: ChenShengJie
Tutor: LiuZhenYu
School: Xiamen University
Course: Business Administration
Keywords: Customer Management Customer Value Customer Loyalty
CLC: F274
Type: Master's thesis
Year: 2006
Downloads: 156
Quote: 0
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Since China's accession to the WTO , domestic production continue to integrate into the international market , the rapid growth of exports each year , and the birth of a lot of private foreign trade company in this period , and how to gain a foothold in the highly competitive export market and obtain the steady development is the concern of many people . The XT companies is the main chemical products export of small-scale export enterprise , this paper combined with the of XT company's authors' actual situation , discuss how small-scale export enterprises in the fierce market competition , the effective management of customer relationship , partnership with customers and retain value customers. The secret lies in a permanent relationship with customers to establish a valuable customer maintenance . If our products have an advantage , credible , sincere service , the higher the value of customers from our feelings , takes them and other companies to establish the same relationship , the higher the cost out of our consideration of the higher , also less easy to loss , which is the most important secret of successful customer relationship management . If you want to be long-term cooperation with customers exchange , we must let the customers get a unique added value and benefit from our cooperation . This article consists of four chapters discuss the small-scale export enterprise customer management . The first chapter describes the background of China's chemical exports and XT product characteristics , the characteristics of the market and customer management ; Chapter II discusses the customer the sources as well as how to locate valuable customers ; Chapter This article focuses about customer follow-up and maintenance , to discuss how to increase the value of the product , reduce product costs , improve customer perceived value, correct handling of customer complaints to establish cooperative relations with potential customers , and thereby increase customer loyalty and retaining valuable customers ; chapters by XT of EnterCRM customer management software application to discuss how to objectively look at the CRM system .

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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