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Red tourism is a rapidly growing emerging forms of tourism, the tourism industry is currently a hot topic. Subject to how to promote the development of red tourism in Longyan City, Longyan City, the development of red tourism Countermeasures start on the main line. The theoretical significance of the discussion of the government in the field of public administration from the local reality, to play its government functions. The practical significance is to study how the role of government-led, effectively promote the healthy and harmonious development of red tourism industry for the economic revitalization of Longyan old revolutionary base areas, the improvement of living standards of the people and the revolutionary spirit of the inheritance and declare it play its due role. The paper is divided into four parts Countermeasures of Longyan City, the development of red tourism. First part of the analysis on the the Longyan red tourism development background, including the characteristics of the natural environment, the level of socio-economic, cultural characteristics, analysis of red tourism resources bit characteristics of Longyan City, Longyan City, Red tourist market analysis, interpretation Longyan City the development of red tourism social value and significance, Longyan development of red tourism political value, economic value and cultural value. The second part, the use of the SWOT model analysis of Longyan City, strengths and weaknesses, opportunities and challenges, so as to determine the Longyan City Red Tourism Development Strategy and Countermeasures reference. The third part discusses in detail the status and role of the government in the development of red tourism. To explore how to play the leading role of government, to further strengthen the guidance of the Government in the development of red tourism, planning, coordination, supervision and management functions. Fourth part of the above analysis, play the leading role of government, using the strategy of the advantages of opportunities, strengthen the dominant aspect, and by a series of measures, trying to change the inferior advantage, eliminating the challenges and seize the opportunities in order to achieve the Longyan red tourism development measures and the establishment of security system. This article discusses the development of red tourism in Longyan City countermeasures, the main use of the method of SWOT analysis, features and innovations of Longyan City, the advantages and disadvantages of red tourism, opportunities, challenges on the SWOT model, stressed that the Government in the development of red tourism in the leading role. Explore how to play a leading role and functions of the Government in the field of public administration and development of red tourism Longyan City to provide countermeasures reference.
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