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Small and medium-sized construction enterprises have become the main body of China's construction industry. U.S. subprime mortgage crisis triggered by the global financial turmoil, China's real estate industry once into the doldrums, closely connected to the construction industry also suffered cold. And the state will boost economic development in a series of large-scale investment plans, and provide new opportunities for the development of construction industry. In the context of the challenges and opportunities to strengthen the cultural construction of the project, to improve the core competitiveness of small and medium-sized construction enterprises, and seek survival and development of the fundamental way. At present, China's small and medium-sized construction enterprises generally value the cultural construction of the project is not enough, the subject of academic research in construction SMEs project culture construction, few papers. Of this writing, it is in this social context, to small and medium-sized construction enterprises with a focus on the cultural construction of the project as a breakthrough in the study, extensive literature review summarizes the academic field of culture for the culture of construction projects, including projects The results of the underlying theory of project culture. These theories, the use of in-depth research materials, a comprehensive and systematic analysis of the Hunan grid Tong Construction Co., Ltd. (hereinafter referred to as the grid Tong) \experience in building and its gap. Grid pond since the 2001 restructuring, vigorously strengthen the building of enterprise culture as the core of the cultural construction of projects, build \projects spiritual culture, system culture of the machine, made both Unify \Grid Tong adhere to the long-term part-harmonic project culture construction has achieved fruitful results, accumulated some basic experience to draw on: the project manager is the project leader of the cultural construction; cultural personality of the corporate culture common projects, company culture the relationship between the project of cultural short-term; \The art of communication, to optimize the performance of project management; adhere to the \However, the project cultural construction of the grid Tong also some gaps, such as lack of originality, focus on forms of neglect connotation, persevere enough. Papers on the basis of these studies, combined with China's small and medium-sized construction enterprises actual sums up the cultural construction of small and medium-sized construction enterprises in China project slightly, with inspiration for other small and medium-sized construction enterprises: First, eclectic, absorbing the essence of traditional culture, cultural construction of the casting soul; based on people-oriented, which is the main theme of the construction of the project culture; Third, building a learning, innovative team, which is the core goal of the project culture construction; Fourth, pay attention to image-building, the implementation of brand strategy, which is the main strategy of the cultural construction of the project. This paper uses the analysis of corporate management, corporate culture and project management and other related theories explore the the project cultural construction aims to domestic small and medium construction enterprises must inspired, explore a help to small and medium-sized construction enterprises sustained, rapid and healthy development of of the road.
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