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Study on the Distribution Model of Characteristics Fruit in the Production and Construction Corps of Xinjiang

Author: WangXuanDong
Tutor: LiChongGuang
School: Huazhong Agricultural University
Course: Rural and Regional Development
Keywords: Corps Features fruit TOWS matrix Distribution strategy Distribution model
CLC: F326.13
Type: Master's thesis
Year: 2010
Downloads: 33
Quote: 0
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Abstract


Xinjiang Production and Construction Corps ( referred to as the Corps ) is the set of \In recent years, the Corps specialty fruit quality is good , the rapid increase in the acreage of specialty fruit industry has become a new economic growth point in the Corps, part of the Farms . With the growing range of specialty fruit industry continues to expand , gradually increase in production , specialty fruit distribution problems have become increasingly prominent in the Corps specialty fruit production , distribution disjointed phenomenon highlights ; institutional constraints and distribution network node layout is unreasonable , fruit logistics facilities poor , backward management , specialty fruit distribution cycle , big loss , and the high cost of a direct impact on the economic benefits of the Corps specialty fruit producers . Standing on the commanding heights of the Corps of fruit production and management system , take TOWS analysis , field surveys and other methods , combined with the theory of supply chain logistics management , distribution channel management theory ; learn from the experience of the development mode of foreign fruit distributors , and distributors in the evaluation Corps specialty fruit the mode of development of the status quo , the analysis of the distribution of the Corps specialty fruit characteristics and its constraints based on the analysis and selection of specialty fruit distribution channels ; mining market opportunity through fruit market segments , to seek the target market , the actual situation of the building suitable Corps features fruit distribution strategy mode . For a more comprehensive analysis and discussion of the system through the distribution system of the existing corps Features fruit , specialty fruit distribution model for the Corps system . Corps of the adjustment of agricultural structure , transform the mode of operation , the sustainable development of specialty fruit industry has a certain significance .

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CLC: > Economic > Agricultural economy > China 's agricultural economy > Agricultural sector economy > Farming > Horticultural crops
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