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Trust research for the sustainable development of the competitive sports industry

Author: LiuYing
Tutor: SunJinHai；CaoLi
School: Qufu Normal University
Course: Humane and Sociological Science of Sports
Keywords: Competitive sports industry Sustainable development Trust Crisis of confidence Build a strategy
CLC: G80-05
Type: Master's thesis
Year: 2007
Downloads: 293
Quote: 1
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Abstract


Competitive sports industry has become an integral part of global economic activity, China's rapid development and become a new economic growth point in China, attaches great importance to get the government and society, many scholars have called a \However, the current competitive sports industry in China started late, small industry, there are many problems and obstacles to its development. We applaud the strong development of the contemporary competitive sports industry, but it can not fail to see the the meantime insidious effects of its sustainability multiple crises. Especially the emergence of a crisis of confidence in the competitive sports industry, restricting the industrialization process of competitive sports, seriously affected and the fight against the healthy and orderly development of the competitive sports industry market. To solve the problem of trust in the economic activities of the Chinese sports, promote the healthy development of Chinese competitive sports industry, you need to have a complete theoretical system guidance. So far the issue of trust of the Chinese competitive sports industry, sports theorists have not be necessary concern involves less trust issues in competitive sports industry. Found through the literature search, the individual integrity of the domestic research in this area is mainly concentrated in the contest moral issues, the lack of a holistic and systematic research. Crisis and Reconstruction of Chinese competitive sports industry trust has not yet been retrieved. In this study, would like to proceed from the perspective of sustainable development of competitive sports, the use of literature, comparative study, system analysis method to analyze the role of trust in competitive sports industry, reveals a crisis of confidence in the competitive sports industry and its occurrence the reasons put forward competitive sports industry trust to build a strategy to provide theoretical reference for the sustainable development of China's competitive sports industry. Study following conclusions: 1 trust is an important aspect of social capital, which plays an important role for the sustainable development of competitive sports industry. 2 low trust in the current competitive sports industry, is the accumulation of the different periods in the history of the evolution of trust issues, is also caused by the reality of the social impact of adverse conditions, refract and reflect the historical accumulation and practical issues in competitive sports industry . 3 transition of competitive sports industry in the crisis of confidence affecting the healthy development of the competitive sports industry, this must be re-build the trust between the economic entities of the competitive sports industry. 4 In a sense, trust is a system problem, the existing sports related economic legal system is imperfect, Sports unclear property rights, the lack of a complete break faith with punishment mechanism, the government law enforcement fairness of competitive sports industry economic system of the main building The trust is an the system important reason leading to the formation of a crisis of confidence. 5 in the management of the low efficiency of the excessive government regulation and control of information transmission in competitive sports industry is not enough time accurate, is not conducive to the economic entities of the competitive sports industry to build credibility trust is an the management important reason leading to the formation of a crisis of confidence. 6 in the trust relationship, the the traditional interpersonal trust and asylum relationship trust can not be transformed to a modern relationship of trust, competitive sports industry economic subjects can not be right to switch the source of trust, trust relationships reasons leading to the formation of a crisis of confidence. 7 for the analysis of the reasons for the formation of a crisis of confidence, the 6 building strategy: ① from the formulation of the sports-related economic laws should be consistent with respect for social norms, improve the relevant laws of the sports economy and innovative sports laws and regulations and other aspects to strengthen the formulation and implementation of regulations; ② vesting clearly established the modern sports property system; ③ of dishonesty punishment mechanism to speed up the passing of the sports economy the main credit information; the ④ norms competitive sports industry government action, the establishment of limited government enhance government transparency; (5) to strengthen the integrity of the competitive sports industry economic subjects education, focusing on strengthening integrity education from a legal perspective; ⑥ fully tap the essence of the traditional culture of trust, to promote the modernization of the traditional culture of trust.

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