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The Marketing Strategy Research of the JM’s Publication Products

Author: LiSi
Tutor: RenJunSheng
School: Jilin University
Course: Business Administration
Keywords: Books Product Marketing Issue Market segmentation
CLC: G235-F
Type: Master's thesis
Year: 2007
Downloads: 97
Quote: 0
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Abstract


Reform of China 's publishing industry is in full swing , the entire field of book publishing gradually towards international , market-oriented and diversified development . Especially in the field of book distribution , the traditional distribution channels and modes has been the only means of Jilin Fine Arts Publishing House , the book sales . However , since the publication system , this traditional mode of marketing its own drawbacks has been unable to meet Jigme community development needs , and even become obstacles restricting their own development . How to achieve the development of the fierce competition in the market , to achieve beyond doing fine and stronger main business , strengthen the competitive advantage , diversification strategy is particularly important to the implementation of marketing mode , this paper first analyzes the Jilin Fine Arts Publishing House Book product marketing characteristics and market prospects for Kyrgyzstan US Edition Book this marketing mode of existence of the main problems of Kyrgyzstan US- version of the Book of the target market select and market positioning , marketing mix re- conduct thinking and design , the final book distribution staff select and incentives such as three aspects elaborated a the Jigme edition book marketing strategy execution and implementation issues .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Distribution work
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