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The Research of CCTV Morning TV News Program 《Morning News》

Author: ZuoNi
Tutor: ZhangLi
School: Communication University of China
Course: Journalism
Keywords: Show host News Channel Studio CCTV Media Development Audience News program Weather Forecast Broadcast time Audience targeting
CLC: G222
Type: Master's thesis
Year: 2007
Downloads: 1111
Quote: 0
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Abstract


Morning TV news programs already ten years of history in our country, but gradually mature, but in recent years things. CCTV News Channel's morning a comprehensive news editor class live broadcasts - the DPRK news world, the CCTV broadcast time of the earliest and longest span of the news program. This paper studies the \Introduction, Chapter I, Chapter II, Chapter III Chapter. Introduction aims to demonstrate the feasibility and innovative topics and research methods do. As National Taiwan News Channel's morning show, although not similar morning show to do the best, but it is the most worthy of study programs. The first chapter of the history of the development and characteristics of the morning TV news program as a brief description. Bring us some experience over 50 years of exploration in the U.S. morning news program, the morning news of our development is only ten years but now almost everyone on Star channels offered in the morning session part. According to CCTV survey of the preferences of different audiences in China on the morning show, the analysis of the morning TV should have the following characteristics: content: news service; style: fast-paced audibility. The second and third chapters is the focus of this article, study the \Content, the audience targeting programs - to strike a viewing crowd greatest common divisor from CCTV morning viewing market survey analysis, fight for the mainstream crowd and attract advertisers heavy head. Analysis programming block (today knew, national and international current events, weather forecasts, interactive programs, the basic characteristics of the newspaper sub-section \Meanwhile, in order to active the program seeks to increase the people's livelihood news. In the form of programming: 1 1 gt; the polymerization effect; advertising spots skill; duplex broadcast strengthen the utilization of information; newspapers and TV \And packaging for a brief show host and part image analysis. The fourth chapter is the end-result of this article, a start-up program for less than a year, \yet to be run-in audience viewing habits; restricting the development of part of the software and hardware. Issues and away from that style of the program should be stand between serious and entertainment, and to create a host of brand reasonable arrangements for the program rhythm.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Editing, writing and broadcasting business
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