Dissertation > Excellent graduate degree dissertation topics show

A Study on Healthcare Product Marketing Based on Data Mining Technology

Author: CaoYongHua
Tutor: HouKaiHu
School: Kunming University of Science and Technology
Course: Industrial Engineering
Keywords: Database Data mining Health product Marketing
CLC: F426.72
Type: Master's thesis
Year: 2011
Downloads: 48
Quote: 0
Read: Download Dissertation


With the development of National Economy and the growth of resident income, especially after overcoming the basic problems like food and clothing in our daily life, people’s consuming pattern gets started to diversify. However, until now almost the whole healthcare product industry in China has been in hot water trapped by both home and abroad competition; for example, there are not any powerful brands to support the products; consumers are increasingly losing confidence; low quality, poor research and creation and high profits motivating involve the products in a deteriorated recycle. Transnational corporations along with their superior resources crash into home market and hold the high-end markets. Therefore, fierce competition in this field spreads out, the former integrated market has also been divided into individual target markets focusing on pertinent customer groups It seems very important to pay attention to consumers and understand their interests, preferences and feels, and this is a significant issue faced by companies. Data mining technology marketing based on database can help the company know more about customers in one way, and can help to supply requisite individual products and services in proper time in another way. Since healthcare product is a kind of special commodity, whether database marketing of data mining technology can be used to increase the company’s sales volume or not? What about its effect?By studying lots of home and abroad documents and using relevant information and data obtained from social survey and company practice, the present existing problems in healthcare products marketing were analyzed by this thesis, and the background selection problem and meaning of this thesis were stated. Firstly, database mining and the current healthcare products marketing situation were briefly summarized; Secondly, on the background of K company, various data mining methods and technologies like statistical analysis, correlation regulation, cluster analysis, classified analysis and automatically forecasting tendency and so on were utilized individually by this thesis with the help of database software Access 2003 and data mining software WEKA, and present customer information and social survey information were analyzed and researched; And then market and customers were subdivided, Shopping list data model was built, customers shopping list feature regulation was picked up by using software WEKA and the strong correlation regulation between customers and K company’s products was obtained. Finally, this company worked out pertinent marketing strategies by using marketing theories and technology, and carried out sales promotion on target market to target customers and finally carried its point " retain regular customers, obtain new customers" as well as minimized its investment.Since data mining technology marketing was utilized, K Company’s sales volume and gross profit have been increased than expectation, the cost of products has been decreased and the satisfaction degree of customers has been obviously improved. The fact has proved that healthcare product marketing based on data mining technology is feasible with the extensively used internet, abundant information and increasingly growing database in nowadays.

Related Dissertations

  1. Design and Development of Application Programme for Fault Analyzer Based on Wince Platform,TP311.52
  2. Study on System of Electronic Documetnt Security Signature,TN918.2
  3. Research on Compression, Operation and Query Processing Methods of Massive Datasets,TP311.13
  4. Implementation of Data Compression, Operation and Query Processing System Based on BAP,TP311.13
  5. Research on Early Warning System of Company’s Marketing Risk Based on Simulated Community in the Internet,F274
  6. Study on New Product Launch Strategy in Decathlon,F274
  7. Design and Implementation of the weapons and equipment information management system,TP311.52
  8. Force Online Examination System Design and Implementation,TP311.52
  9. A Study about the Development of the Domestic Affiliate Marketing,G206
  10. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  11. Analysis on the Marketing Problems in Small and Medium-sized Sports Events and Countermeasures Research,G80-05
  12. Xinjiang Oilfield Ground Construction Cost Indicators and Management Information System Study and Application,F284
  13. The Studying of University Students’ Community Management Based on GIS,G647
  14. Gao Zhong-ying academic thought and experience and use of Bufei Decoction treatment of common diseases of the respiratory system drug law,R249.2
  15. Bing- thick academic thought and clinical experience and empirical studies apply to turtle soups treatment of chronic kidney disease,R249.2
  16. Research and Design of One Kind of Paper’s QCS That Based on Embedded System,TP368.1
  17. Development of the on-line Training and Examination System of Army,TP311.52
  18. Sinopec Sammy Quanzhou branch of marketing strategy research,F426.22
  19. Gas station convenience store sales strategy,F426.22
  20. Motor assist system for motorized units,TP311.52

CLC: > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer software > Program design,software engineering > Programming > Database theory and systems
© 2012 www.DissertationTopic.Net  Mobile