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A Study on Consumer Behavior and Characteristics of Urban Residents in China

Author: GaoRongSheng
Tutor: SongXianDao
School: Wuhan University of Technology
Course: Business management
Keywords: Consumer behavior and characteristics Structure of consumption Family life cycle Social stratum
CLC: F126.1
Type: Master's thesis
Year: 2003
Downloads: 1045
Quote: 11
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Abstract


At present, our country is being in the transformation period of reform and opening up to the outside world .Very great change has taken place in the consumer behavior of the town dweller, and some new characteristics have been taken on too. The new change on consumer behavior is the objective result of economic reform and economic development of our country. So, it has important theory and practice meaning to study the emergence and development of these phenomena.Just based above-mentioned background, this subject, firstly, analyses the change of town dweller’s overall level of consumption since the reform, and sums up town dweller’s consumption characteristics of present stage . Then the article analyses deeply present town dweller’s structure of consumption in the current situation of our country, does static analysis to present structure of consumptions according to average propensity of consumption, marginal propensity of consumption, disparity of income and expenditure, and income elasticity, etc, does dynamic analysis according to the change of average disposable income, expenditure, propensity of consumption, structure of consumption andexpenditure, and also get helpful enlightenment and reference by comparing with the structure of consumption of some typical countries’ resident in the world with. This article still put forward the division of Family Life Cycle, the difference of different region consumer behaviors, and the consumption characteristics of different social strata, and expatiates on the impact of on town dweller’s consumer behavior of Family Life Cycle, region, and social strata deeply, combining the reality of our country. At last,the article predicts the consumption trend of town dweller of our country of new century, sets up countermeasures which the government should adopt in establishing rational structure of consumption and promoting the structure upgrading of consumption, does helpful exploration to the establishment and selection of the marketing tactics of the enterprise.This subject takes the method that the theory combines with practice, through studying and using some results of study and experiences of other scholars for reference, combines a large amount of market surveys, sets up mathematics model, and also use abundant charts and detailed data to analyze the objective fact, in the purpose of making quantitative and qualitative descriptions for consumption psychology, structure and behaviors’ characteristics, offering consultations in our government’s making economic policy and manufacturer’s determining marketing strategy.

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CLC: > Economic > The world economic profiles,economic history,economic geography > China's economy > People's living conditions > People's consumption level,the structure
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