Dissertation > Excellent graduate degree dissertation topics show

Empirical Study on Family Tourism Consumer Behavior

Author: ZuoJiaJia
Tutor: LuoGaoYuan
School: Zhejiang Normal University
Course: Physical Geography
Keywords: Tourism consumer behavior Family Family Life Cycle Travel decision-making
CLC: F592
Type: Master's thesis
Year: 2007
Downloads: 837
Quote: 4
Read: Download Dissertation


Modern rapid development of tourism, travel and leisure has become an important symbol of consumer upgrade. Travel consumer behavior is the basis of the basis of the location of the development of tourism products and tourism marketing planning. Basic consumer unit the family as a social, behavioral decision making has internal relevance. Departure from the family unit, family travel consumer behavior characteristics of travel consumer behavior can reveal, and also provide a reference for future in-depth study reference. In recent years, the changing family structure directly bring change and turmoil within the family consumer decision-making model, showing all kinds of Chinese urban households own consumer phenomenon. Whether China's consumption structure change the residents increased leisure time, the increase in disposable income and the improvement of living standards and changing lifestyles, the network era C2B marketing methods, fast two-way interactive mode have contributed to the shift in consumer behavior. This paper first defined the concept of family travel consumer behavior, and summarized the research progress on the basis of the proposed research opportunities. Existing consumer behavior research of family travel more than a Western cultural background mainly lack of empirical research and quantitative analysis. Results of research of the patterns of behavior of the system is less. Also failed to study the process in the family life cycle, family decision-making roles, family travel decision-making mode, family information for statistical analysis. In this paper, the concept of the traditional demographic households for the survey, the empirical investigation of consumer behavior in Zhejiang Province. Travel consumer behavior research areas include different family life cycle differences and differences of the different tourism policy makers family travel consumer behavior. And the use of literature through social survey, questionnaire, factor analysis, frequency analysis, cross reference analysis, ANOVA, chi-square test and multivariate statistical analysis method to study. The results showed that different family life cycle was significantly associated with family travel decision makers type. Collection of different family life cycle and travel motivations, travel merchandise tourism resource preferences, ways of travel, number of trips, travel days the number of travel time, network information, network scheduled or purchase substantially with related; different family tourism policy makers and tourism motivation, humanities activities tourism resources preference number of trips over the past 12 months was significantly associated. Type of occupation of the husband, the husband and wife's education level and family travel decision makers type significantly related. Summarizes the relevant preferences of the different types of families, the paper starting from the 4P perspective the application of research results in marketing, Finally, inadequate research and future research prospects.

Related Dissertations

  1. A Research on Factors of the Establishment American Family Properties Decalaration System,D771.2
  2. Bai culture on students' moral,G410
  3. The Ruili Rural Secondary School Moral Education,G631
  4. Design and Realize of Family Cleaning Robot Path-Coverage System,TP242
  5. Research on the Teaching of Ditransitive Construction in Senior Middle School in the Perspective of Construction Grammar,G633.41
  6. From the Perspective of Public Administration "Passionate" Problem of Two the Research,C924.21
  7. A Comparative Study of the Relation between the Family Well-being and Mental Health of the Adolescent from Divorced and Undivorced Family,G449
  8. Research on the Situation of Alienation and the Relationship among Alienation, Family Cohesion, Family Adaptability and Interpersonal Trust for College Students,B844.2
  9. Who Will Glory Life,G40
  10. Establishment of Different Shell Color Breed Lines of Chlamys Nobilis and Their Development,S968.3
  11. Cloning and Expression of the Related Stomatal Movement Genes in Brassica Campestris Ssp. Chinensis,S634.3
  12. Research of Screening and Function of P53 Regulators in KZNF (AxZ Type、SABZ Type and ACxZ Type) Family,R730.2
  13. The Regulatory Roles of almR Ⅰ and almR Ⅱ in the Biosynthesis of Autolytimycin in Streptomyces Autolyticus,R915
  14. Study on the Collection and Management of Social Support Expenditure,C924.21
  15. The Study on Family-school Cooperation with Pre-study Based on Student-oriented Principle,G459
  16. Research on the Problem and Countermeasures of Home-school Co-operation in Primary School on the Process of Urbanization,G636
  17. Research on the Family Education Problem of Rural on Rapid Economic Growth Area,G78
  18. Gender economic behavior and the relationship of marriage and family system,C913.14
  19. Methods of Moral Education in Chang Family and Contemporary Aspiration,D648
  20. \,I561.074
  21. Islamic Family Values ??of Contemporary Culture,B968

CLC: > Economic > Tourism economy > China 's tourism industry
© 2012 www.DissertationTopic.Net  Mobile