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Empirical Study on Family Tourism Consumer Behavior

Author: ZuoJiaJia
Tutor: LuoGaoYuan
School: Zhejiang Normal University
Course: Physical Geography
Keywords: Tourism consumer behavior Family Family Life Cycle Travel decision-making
CLC: F592
Type: Master's thesis
Year: 2007
Downloads: 837
Quote: 4
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Abstract


Modern rapid development of tourism, travel and leisure has become an important symbol of consumer upgrade. Travel consumer behavior is the basis of the basis of the location of the development of tourism products and tourism marketing planning. Basic consumer unit the family as a social, behavioral decision making has internal relevance. Departure from the family unit, family travel consumer behavior characteristics of travel consumer behavior can reveal, and also provide a reference for future in-depth study reference. In recent years, the changing family structure directly bring change and turmoil within the family consumer decision-making model, showing all kinds of Chinese urban households own consumer phenomenon. Whether China's consumption structure change the residents increased leisure time, the increase in disposable income and the improvement of living standards and changing lifestyles, the network era C2B marketing methods, fast two-way interactive mode have contributed to the shift in consumer behavior. This paper first defined the concept of family travel consumer behavior, and summarized the research progress on the basis of the proposed research opportunities. Existing consumer behavior research of family travel more than a Western cultural background mainly lack of empirical research and quantitative analysis. Results of research of the patterns of behavior of the system is less. Also failed to study the process in the family life cycle, family decision-making roles, family travel decision-making mode, family information for statistical analysis. In this paper, the concept of the traditional demographic households for the survey, the empirical investigation of consumer behavior in Zhejiang Province. Travel consumer behavior research areas include different family life cycle differences and differences of the different tourism policy makers family travel consumer behavior. And the use of literature through social survey, questionnaire, factor analysis, frequency analysis, cross reference analysis, ANOVA, chi-square test and multivariate statistical analysis method to study. The results showed that different family life cycle was significantly associated with family travel decision makers type. Collection of different family life cycle and travel motivations, travel merchandise tourism resource preferences, ways of travel, number of trips, travel days the number of travel time, network information, network scheduled or purchase substantially with related; different family tourism policy makers and tourism motivation, humanities activities tourism resources preference number of trips over the past 12 months was significantly associated. Type of occupation of the husband, the husband and wife's education level and family travel decision makers type significantly related. Summarizes the relevant preferences of the different types of families, the paper starting from the 4P perspective the application of research results in marketing, Finally, inadequate research and future research prospects.

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CLC: > Economic > Tourism economy > China 's tourism industry
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