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The Tentative Study of the Making Development Strategies at Rui Jin Hospital

Author: LiuZuo
Tutor: HuangZuo
School: Shanghai Jiaotong University
Course: Business Administration
Keywords: Hospital Core competitiveness Development strategy Strategy formulation
CLC: R197.3
Type: Master's thesis
Year: 2008
Downloads: 42
Quote: 0
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Abstract


2000 around the objectives of the reform of the establishment of urban health systems to adapt to the requirements of the socialist market economy , promote the healthy development of the health agencies and the pharmaceutical industry , so that the people enjoy a reasonable price and good quality medical services \, opened a prelude to China 's health system reform . As the main body of China 's medical and health institutions , state - owned non-profit hospital in which the internal and external environment has undergone a fundamental change . The one hand, they want to solve the ills of health management services , running system established under the planned economic system ; same time we have to face the competitive challenges of the market economy increasingly active private , joint venture hospital . Therefore , in a development strategy in transition hospitals have considerable practical significance . Shanghai Rui Jin Hospital herein above for the study. In recent years , the hospital made ??unremitting efforts to improve medical standards and quality of service , is also a useful attempt to improve the level of hospital management . However , the hospital is also facing income is a significant reduction in operating costs are constantly rising , the decline in patient satisfaction and other unfavorable factors . In this case , the hospital how to work out correct development strategy and play to their advantage to hit a new path of reform in a hospital ? In this paper, the use of value chain analysis shows that as times change triggered by changes in the demand for hospital services , the use of the five forces model matrix and SWOT matrix tools such as internal and external factor evaluation (EFE / IFE) , the Hospital 's own advantages and disadvantages , and the environment, the opportunities, threats and analyze the situation . And on this basis the hospital 's strategy and countermeasures . From reality, and intends to proceed, for the same state-owned non-profit hospital in the transition from the the hospital strategy formulation , implementation and evaluation of methods to provide the case and the experience is worth learning .

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CLC: > Medicine, health > Preventive Medicine,Health > Health care organizations and career ( Health Management ) > Health care systems and institutions > Hospitals, general hospitals
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