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Impact of Cultural Differences on Sino-American Business Communication

Author: WangHuiFang
Tutor: WangXueCheng
School: Tianjin University of Finance and Economics
Course: English Language and Literature
Keywords: Cultural differences Cross-cultural communication China - US Business Communication
CLC: F125.5
Type: Master's thesis
Year: 2010
Downloads: 820
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Abstract

The Western proverb: everything has two sides. Culture is a \Cultural enterprises to develop international operations brings opportunities, but is a huge challenge. What is the \Culture is not an individual characteristic, but many people have the same education and life experience common psychological program. That being the case, in different groups, regions, countries such procedures each difference. This is because of their psychological program in the years of life, work, education, and thus has a different mode of thinking and behavior. After entering the 21st century, the commerce between China and the United States are even more frequent, and the two countries have attached great importance to the development of bilateral economic and trade relations. Multinational enterprises between China and the United States is the main medium for the development of trade and economic cooperation between the two countries. Different cultural and regional agencies to multinational corporations as a multi-cultural background of the transnational business activities, will face from different cultural system of cultural friction and collision. The cultural differences between China and the United States is the biggest obstacle to the development of bilateral economic and trade relations, it is manifested in many ways, including the values, beliefs, ways of thinking, and communication. In this paper, through the analysis of the contrast drawn to Chinese culture and American culture is based on different geographical environment, historical background and cultural factors belong to two different cultural systems this article in the introductory section focuses on the status of the development of Sino-US commercial relations obtained the Sino-US commercial relations of this century's most important bilateral development relationship. And analysis of the research status at home and abroad for business contacts in China and the United States. Chapter comparative analysis of the cultural differences between China and the United States from the values, beliefs, ways of thinking, as well as the method of communication. Hofstede's cultural dimensions theory will be used for a good exposition of the cultural differences between China and the United States, his culture was divided into five dimensions, rights distance of the rights of the Chinese cultural distance index is much higher than United States, suggesting that the rights and the unequal distribution of wealth in Chinese society, and the United States have relatively more social equity. American culture is the emphasis on individualism, on the contrary, in the Chinese culture, the collective interests above all else. The culture of the two countries have stressed the absolute advantage of men in society, but in this case than in the American culture in the Chinese culture better. American culture is a low uncertainty avoidance, Americans adventurous, full of confidence in the future, high uncertainty avoidance cultures people opposite. The dimension of the long-term oriented and oriented, with higher scores in this dimension, such as people in order to enhance the overtime or work in the field away from their families, showed that people intend to pay more attention to long-term rather than short-term goal. The second chapter focuses on case studies about the impact of cultural differences on management as well as the China-US Business management differences, \Haier entered the U.S. market, the success of our corporate culture of operating a multinational important position, good corporate culture can help to enhance the performance and management level, has an important role in the development of enterprises. KFC to tell us in the Hong Kong market regained marketing of domestic marketing and cross-cultural differences, as well as cultural factors should understand and grasp the importance of the marketing strategy in cross-cultural marketing. Deep understanding and grasp the different style of negotiations between China and the United States in cross-cultural business negotiation is the most important thing to understand and grasp on this basis is very necessary and practical negotiation skills. The third chapter mainly talk about strategies to deal with cultural differences. First about the cultural differences to bring transnational business challenge, followed by the focus on a number of strategies to deal with these cultural differences, including cultural differences are ignored, bridge cultural differences and the use of the competitive advantage of the cultural differences. In summary, the objective existence of cultural differences, we can not ignore it. Understand the different countries, different cultures contribute to the development of cross-cultural business, but also conducive to the improvement of bilateral economic and trade development and promotion of mutual understanding between nations.

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