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The Study on the Management and the Attendance in the National Volleyball Matches

Author: ShiYouKuan
Tutor: QuDongHua
School: Henan University
Course: Physical Education and Training
Keywords: the national volleyball matches audience consumer
CLC: G842
Type: Master's thesis
Year: 2004
Downloads: 430
Quote: 12
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Abstract

China women volleyball team had been wined the laurel of "five joined champion" in the initial stages in reformation and the spirit of China women volleyball team was raise in whole country. So the volleyball sport has special meaning for China and Chinese.Data, chat, questionnaire, statistics and logic analyze were the mainly methods used in the paper.In the first, the paper analyzed the locale audience and thought that the locale consumer and locale non-consumer colony were differentiate. The content include: population character, carfare, the presume upon the league matches, motivation, and so on. Secondly, the paper studied the status of management in apiece club. The content include: name for the home towns, ad in the field, congratulate slogan, audience and ticket, extend activity of the club, and so on. In the end, the paper summarized the influence factor and putted forward the developing countermeasure. The conclusion of the paper is that the academic level of the audience is high. The number of audience decreases as the age increases. Most of the audience are students, workers, and cadres of corporation. The income is higher, the possibility is higher. There are few audience who buy tickets by themselves. The ticket price that could be accepted by attendance audience is 10 or 20 yuan. The main reasons for them to watch the game are enjoying the high level contest, liking the volleyball sport and cheering for the hometown’. The management level of apiece home towns has great gap. Some have been come into being canonical management model and some however located the state of flow automatically. The main factors influenced the management were the level of the league matches, the thought of the management, the local of the field, the carfare, the domino effect of the star, the resource of the ad, the support and agency organization, and so on.The suggestion is that the department of exploitation should make out the investigation of the market. The club could unite the local media units and manage the correlative droit together. The managers should protect the advantage of the consumer and to the best of own abilities to satisfy their requires, provide some chances for communicate between the athlete and the fan, change the management idea, carry through .the investigation actively, choose the home towns seriously, consummate the strategy of ad, establish the cooperate fellowship with sponsor, bring up the man of business that know the operation of the national volleyball matches very well, and so on.

The Study on the Management and the Attendance in the National Volleyball Matches

Abstract

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