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The party's \, enrich culture, foster social harmony and upgrade the texture of life for the people. \Regardless of the physical, or spiritual well-off society, must be based on people's health as a basic premise. Well is a healthy society without health there is no well-off. Sport as a social phenomenon, is both a cultural inheritance and development, but also an important part of a healthy lifestyle. To build a comprehensive well-off society, it is necessary to adapt the construction and development with a well-off sports. At this stage, how well-off sports, so that the development of sports and people's well-adapted to life has become an urgent problem to be solved. The topics to Deng Xiaoping Theory and \connotation, characteristics and construction measures were studied. Sport is well-off society and adapt to the development of sports, it belongs to underdeveloped sport and developed a transitional stage between sports. Its essence is to promote the comprehensive development of physical and mental health of the modern human culture, meet the social development needs. Its mission is to meet people's physical needs, advocate a civilized and healthy lifestyle, living standards and improve their health, well-sports specific performance of accelerating industrialization and urbanization, rapid economic development, social stratification transformation, multicultural integration, lifestyle and gradient consumption structure upgrading, needs and desires significantly improved growth in per capita GDP from $ 1,000 to $ 3,000 during this particular sport. From an international comparative perspective, we are building a well-off sports, roughly equivalent to the early 20th century, the United States and Europe after World War II in which the period. Will appear in the new era of well-off values ??diversified sports, personalized, public welfare is more obvious, more coordinated internal and external mechanisms, time is shorter, stronger dependence scientific research, management more standardized, the burden on more responsibility for economic development, etc. . Building a moderately prosperous sports facing major problems: one, the concept of respect: Consumption of dominant position and the \contradictions, which restricts the development of sports off; 3, the uneven development: competitive sports and social sports, urban sports and rural sports development imbalance is not conducive to the development of a well-off sports. According to China's basic national conditions, this paper presents a new era of new initiatives to build a well-off sports: functions, carry out institutional innovation; overall planning, system \\incentives. Meanwhile reached the following conclusions: 1 off sports is between underdeveloped and developed sports a transitional stage between sport, is a well-off society's economic, social and coordinate the overall development of sports. 2, compared with the underdeveloped sports, sports with a short time off, sustainable, public, personalization, etc. are the basic features. Meanwhile, China's new era off sports also has obvious Chinese characteristics; 3, building a moderately prosperous sport sports concept first need to solve, sports institutions and uneven development and other issues. Changing sports concept, improve sports system, the gradual elimination of the imbalance of sports development is to achieve well-off sports prerequisite; 4, building a moderately prosperous sports need to transform government functions, overall planning, hierarchical guidance, and vigorously promote national fitness program, to further improve the \nationwide system \well-off society and human development.
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