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The Competitive Strategy Research of the Changan Suzuki Corporation

Author: ZhangZuoYu
Tutor: PuYongJian
School: Chongqing University
Course: Business Administration
Keywords: Car Competitive Strategy Implementation of the strategy
CLC: F279.26
Type: Master's thesis
Year: 2003
Downloads: 223
Quote: 0
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Abstract


Of this article in order to the strategic of competition in the the the company's of Changan Suzuki as the research object, the use of the method of The theory and Empirical-phase combined with analysis of, to its in the the the the, during the term of protection of of the's accession to the WTO, we shall determine the the the strategic of what competition, as well as how to the implementation of carried out a detailed analysis of. The The The thesis First of all statements a the the of the task with the business philosophy of of the Changan Suzuki company: to \the the characteristics of of has a the the of the specialization division of labor of the a wide range of the specialization the collaboration and height of, for the to the analysis of and forecast company the the the development of trend of of the in which of the industry has laid a foundation for. And then, in accordance with the the to the of the typical method of of the strategic analysis, internal the the external environment carried out the the analysis of of the structured. Learn from the the course of development of more than a century by the the foreign auto industry, expounded the the to promote the the the automotive industry the development of of the the two major driving forces - the development trend of of the market and Technology,, as as well as as At present multinational auto Group's: ① sedan development of eco-oriented. ② shorten the the development cycle. The ③ the cost of production control oriented. The ④ sedan sales leasing, and, etc. trend. These the development of trend to through the the the the penetration of of the transnational the Group in the the the Chinese market, occurrence of the the fundamental the a sharp impact of of. On the the China automobile industry Of this article the use of Porter 's the five kinds of the power of model, on the the factors of these environment carried out analyzed, be summarized out of the the the evolution of of the competitive situation of the China' s the the automobile industry of trend: during the transition, during the term of protection, the new competitors the sharp increase in, parts and components suppliers with the whole vehicle Factory the the relationship between the by the Appendage to the cooperation, of the the degree of competition of the industry exacerbate. On the the the analysis of of the company the internal environment of the, through the to the the the of operation results of of the the the the introduction of of the the the the of the background and the development of of the history of of of the company as well as the nearly a few years, focused on the on the the an assessment of the the the core the competition ability to of the of of the the company's. The the of the a few points the core of ability to be summarized by the of this article for the that the: ① product development ability to, with the the of ability to of fast the localization of and as well as the on the the the ability to adapt to of the the the environment of the China legal, regulations, as as well as as preliminary to to make the's ability to of partial water resource development according to market demand. ② Lean, low-cost the production of the manufacturing's ability to, from the the product design, manufacturing, procurement, management various aspects of, are formed a a set of control the the system of the products the cost of. ③ possess the the better brand the image of, the establishment of a the the the of the sales and after-sale network of of the all over the country. ④ eclectic, with the cultural of the enterprise of the stronger innovation the spirit of of the, as well as a large number of with of a wealth of the technology, the the employees of the management experience of the. By Third, use the of the Potter 's the of the the general strategic of analysis of of model 1 a, on the the Changan Suzuki is carried out analysis, come to the its strategy for the the general competition of is should be selected for \The fourth, the combined with of the the the of the resources ability to of and strategic objectives of of the the implementation of strategic, from the the The the following several aspects of carried out the analysis of: ① the strict the cost control system. ② strengthen the the the the overall development capabilities of of the products. ③ the establishment of the the system of has a the the of the international supporting of the cost advantage. ④ the establishment of the excellence of the organizations the design and management of. The ④ of differentiated of the marketing, market strategy. Finally, the on the to the the's strategic shift of the Changan Suzuki corporate culture of the Company carried out a analysis of.

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CLC: > Economic > Economic planning and management > Enterprise economy > Companies around the world economy > China > Individual enterprise economy
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