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The purpose of this study is to define the concept of the Beijing Olympic image landscape and explore the image of the landscape of the Beijing Olympic Games, Beijing, China brought about by the economic, social and cultural aspects of the benefits, so that it not only promotes the Olympic Movement own development, but also conducive to promoting the host country sports, economic and social development. Image of the landscape of the Beijing Olympic Games as the research object, the literature review, expert interviews, case studies, empirical research and logical analysis method, the following conclusions: the concept of the image of the landscape: the image of the landscape series of cultural projects designed to create some kind of subject matter, including a series of cultural and artistic works of the emblem, the theme slogan, special colors, mascots, icons and medals. Her become a tangible product design, production, and new media as the carrier to the public dissemination of information and emotion, set decoration, appreciation and collection functions in one, with the larger social and economic values. Beijing Olympic image landscape concept and elements of analysis: the image of the landscape of the Beijing Olympic Games in Beijing Olympic Games as the theme content designed to create a series of cultural projects, including the emblem of the Beijing Olympic Games, the theme slogan, special color system, mascots, torches, sports icons and Medals series of cultural and artistic works. She has been designed, produced and become a tangible product, and new media as the carrier to the public dissemination of information and emotion of the Beijing Olympic Games, set decoration, appreciation and collection functions in one, to have greater social and economic values. The success of the Beijing Olympic Games held in Beijing, China has brought the value of the political, economic, cultural and other aspects. An important part of the image of the landscape as the Beijing Olympic Games also economic, social and cultural and other benefits. The image of the landscape of the Beijing Olympic Games to obtain economic benefits brought by the image of the landscape of the Beijing Olympic Games developed intangible assets, including the Beijing Olympics organizing and conducting the licensed products issued during the economic benefits generated by the Olympic commemorative coins, stamps and tickets; obtain economic benefits at the same time, Beijing Olympic image elements of the landscape as the carrier of various activities, including \the Olympic image landscape in the economic and social benefits at the same time, everywhere embodies the philosophy of \harmonious society to provide positive spiritual motivation. Beijing Olympics image of the landscape and its comprehensive benefits, aimed at promoting China's social and economic progress, while promoting the development of the Olympic movement in the world. Therefore, the time to study it, you should pay special attention to all aspects of mining resources. Knowing full well that the image of the Beijing Olympic Games landscape heritage and the importance of conservation, protection and management to further strengthen the image of the landscape of the 2008 Beijing Olympic Games, the Beijing Olympic image landscape give full play to its existing political, economic, educational, cultural and The value of diversity.
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