Dissertation > Excellent graduate degree dissertation topics show

Target Market Selecting and Product Designing of Air Cargo Transportation from AIR CHINA ShenZhen Office

Author: YanFei
Tutor: YangKeLei
School: Tianjin University
Course: Business Administration
Keywords: Airfreight Market segmentation Target market Product Design Transit of goods
CLC: F562
Type: Master's thesis
Year: 2004
Downloads: 453
Quote: 0
Read: Download Dissertation


Since 1985 , China has over the airlines have been born, foreign airlines are also competing to enter the Chinese market . After China's accession to the WTO , will further open up the aviation market . The rapid development of global logistics for air cargo has brought new opportunities , but at the same time the air transport market competition is becoming increasingly fierce . To win a new air transport market competition , we must study the new issues of the law of the air cargo market , product design and sales . Author according to the school management and marketing knowledge , years of experience in the air cargo be summed to Air China's sales department in Shenzhen freight for instance , in this article in the transportation of air cargo market segmentation , target market selection and product design , along with teachers and experts . The paper is divided into four parts described and discussed . The first section provides a brief description of the economic characteristics of the air cargo transportation , and introduction of Air China and Air China Cargo Co., Ltd. company background, route network and other simple overview . The second part focuses on the basic principles of air cargo marketing and law . Which the meaning and methods of market segmentation , target market selection , air cargo product concept and design methods are discussed in detail . The third part focuses on the status quo , pattern and characteristics of the Shenzhen region 's air cargo , air cargo trends illustrate its economic development needs of the air cargo and Shenzhen Airport . The fourth part of Air China , Shenzhen business department three typical freight products as the actual case , the product characteristics , product target market , product specific design ideas and processes , and product marketing , third part elaborates further illustrate the basic principle in the specific practical application environment .

Related Dissertations

  1. Marketing Strategy of China campus buy,F274
  2. Research on the Marketing Strategy of Huishan Dairy’s Entrance to Dalian,F426.82
  3. China Refractory Products Market Marketing Strategy,F274
  4. Tianjin Zhongxin Pharmaceutical Marketing Research and Planning Huoxiangzhengqi particles Listing,F426.72
  5. Shaanxi Blue Horse Beer Company fruity beer Marketing Strategy,F426.82
  6. U.S. office furniture design research and practice,TS665.5
  7. The Research on the Cost Management of Manufacturing Industry Based on Resource Consumption Accounting,F406.72
  8. Study on Law Liability Problems of the Defects of Product Design in Our Country,D923.8
  9. The "People-oriented" Concept and Contents in Products Design,TB472
  10. Designing and Researching Humanization Middle-Aged and Old Cellphone,TN929.53
  11. A Study on Marketing Strategy of ZB Ready-mixed Concrete Company,F426.92
  12. Southwest Securities Sales Department Jinan marketing strategy to explore M,F832.5
  13. China's commercial banks Marketing Analysis and Development,F832.2
  14. The task of the product design process modeling and knowledge acquisition mechanism,TB472
  15. Labor market segmentation perspective Guangxi Beibu Gulf Employment Research Universities Master,G647.38
  16. ICBC RMB financial products, market segmentation and positioning research,F832.2
  17. Hotel Nikko Dalian product and service innovation strategy study,F719
  18. Process-based document management system for product design and development process research and development,TP311.52
  19. CSI 300 Index Effect of Existence,F832.51
  20. Research and Implementation of Knowledge Organization and Retrieval Based on Ontology,TP391.1
  21. Technology of Tongliang Dragon,TB472

CLC: > Economic > Transportation and economic > Air transport and economic > China 's air transport
© 2012 www.DissertationTopic.Net  Mobile