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Study on Marketing Project Strategy of Power Supply Enterprise in Ba Union Based on Market Subdivision

Author: WangJiSheng
Tutor: SunZuo；TangZhanRong
School: North China Electric Power University (Hebei)
Course: Project Management
Keywords: Power marketing Target market Market segmentation Fuzzy Comprehensive Evaluation
CLC: F426.61
Type: Master's thesis
Year: 2007
Downloads: 110
Quote: 0
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Abstract


Power marketing is the inevitable requirement of market-oriented reforms in the electric power industry is an important part of the power business , is a comprehensive reflection of the power enterprises operating results . This paper describes the electricity market , on the basis of the power the main content of the target market and the basic theory of power marketing , market segmentation through research , analysis and understanding of the needs of each user group satisfaction and the state of competition in the market , combined with resources, analysis of the main factors to affect the implementation of power marketing target market to determine the evaluation index system of the target market . Evaluation of the use of fuzzy comprehensive evaluation method based on analytic hierarchy process to determine the electricity target market power marketing target market . Then to Bayannur Electric Power Bureau , for example on the model established empirical analysis , combined with the the Bayannao'er power marketing status and the current difficulties on the the Bayannao'er power marketing target market evaluation and Bayannur electric industry Bureau marketing strategy .

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