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Customer’s relation administrative system is a relation management software“CRM management software”of specialized customer, the software regards customer as the centre, combine scientific management with information technology. Realize the market, sell, serve and work and manage in unison in coordination. Help enterprises to standarCRM system through the integration of the enterprise’s whole business links and resource system, causes the enterprise to improve the operational efficiency greatly. A complete set of CRM system in the enterprise resource allocation system plays a part. Forward, it can extend the enterprise channel in all directions. Can call centre, integrated traditional client organizations, and can according to enterprise portal, network marketing, online customer service e-commerce, structure dynamic enterprise front-end, Backward, it can permeate to gradually, the design and logistics, and human resources department, integrating ERP, SCM system. Resource system, realize the integration of information sharing, scope of business process automation make business and employees working ability, greatly improved the operation can be more smooth, more efficient allocation of resources.Our company with strong strength of enterprises development and national sales area expands unceasingly, the enterprise sales orders, more and more customers material management can’t adapt to the development of the regional sales management. For key projects doesn’t have a comprehensive scientific management mechanism, the key project appear not timely tracking phenomenon. Accordingly, organize the implementation of a comprehensive company information management system of construction.In the design and construction company CRM system for enterprises, focus on customer information resources integration, help enterprise capture, follow and utilize all of customer information, in the enterprise internal resources sharing, which make the enterprise to better manage the sales, service and customer information, provide considerate service quickly. From the enterprise, from marketing intelligence, CRM to sales management efficiency, these three aspects to enhance the enterprise. From the Angle of customers, CRM customers, satisfy the purchase cost saving potential demand, provide considerate service, customer can also from the CRM system of income.I in the system construction, mainly responsible for project design plan, organize the project team. And the functions of the system are analyzed, and some Suggestions on research situation and construction enterprise is CRM vision, CRM gap strategic goals.
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