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Commparative Analysis of the Motivation to Theme Virtual Community between the College Students in Changchun and Okayama

Author: JiangPengYun
Tutor: HuangSongAi
School: Northeast Normal University
Course: Journalism
Keywords: Virtual community Participation motivation Cultural values
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 31
Quote: 0
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Abstract


With the rapid development of network technology, the human form a new society - avirtual community. In the virtual society, members distinguishing between the basic unit is thevirtual community.In this study, the subject class of Japanese students in the motive for the content ofvirtual communities, virtual communities by setting the level for the social dimension ofresearch and practical assumptions, using sample composition analysis, reliability analysis,correlation analysis, comparative analysis method to study the Chinese and Japanese studentson a virtual community participation, motivation and level of participation, motivation andparticipation in the correlation between frequency; virtual community participationmotivation and the reality the correlation between social motives; virtual communityparticipation motivations and cultural values The correlation between. Japanese students wantto participate in the virtual community motive theme class scientific research.Through questionnaires, receipts collected and statistical analysis, we got the conclusionsas following:Firstly, the Chinese and Japanese students attending primary motivation is entertainmentvirtual community motivation and identity, reflecting the virtual communities of usersconcentrated in the viscosity of the variables involved in the user’s frequency. Secondly, theChinese and Japanese university students participate in virtual communities, social escapismmotivation and the reality of the escape of a significant positive correlation betweenmotivation, while the Japanese students on the reality of the higher social organization ofidentity, recognition of virtual communities a corresponding sense of high. Particularly interms of emotional dimensions and evaluation dimensions. Thirdly, the Chinese and Japanesestudents have the right to recognition of the existence of social disparities, compared toChina’s college students, Japanese students were more open to ambiguity and uncertainty ofexpression, the Chinese students showed a stronger collective orientation, the performance ofChinese and Japanese college students a strong feminine tendencies.Virtual communities are "mirror image".In this study, two college students on theSino-Japanese topic category virtual community participation comparative analysis ofmotivation, not only can get quantitative data for this science, China and Japan on the futuredirection of development of virtual communities and development of strategyrecommendations, and explore Japan two virtual society and the reality of social relations. Incross-cultural context, China and Japan to provide more efficient network communicationpiece of advice. You can also expand the scope, get a glimpse of the reality of China andJapan in the social structure of society, moral and social ethics in common and differences. Ofan international context, different cultures the delicate relationship between psychological,cultural dialogue to explore the huge potential.

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