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Information industry has become one of pillar industries. As basic product of information industry, in recent years the industry of electronic components has been rapidly developed in civil market or in military application field.As a member of 100 strongest enterprises of China electronic industry, Zhenhua Group put forward grasping the opportunity, striving development and intensifying implement of 3 strategies, i.e. "Developing superiority, growing on basis of science and technology, opening up the market by famous brand", insisting on carrying out 3 guiding principles "human being as foundation, combining civil and military products, reform and blazing new trails".Guizhou Zhenhua Yunke Electronics Co., Ltd. is one of key enterprises developed several years ago, a manufacturer in R/D, designing, producing and selling chip resistors and chip resistor array, equipment and instrument of which were imported from USA, Japan and Germany, with world advanced level, one of high tech enterprises of Guizhou province. Yunke’s production capability is 10 billion pieces of resistors. Since founding in 2001, Yunke’s achievement of business increases year by year and Yunke’s development is in a growing period.However, in the wake of a number of enterprises of the same trade being moving from abroad to China, their increase of production capability and made China becoming a manufacturing center of chip resistors, the competition between enterprises of same trade more ruthless. Owing to being at south-west China with poor industrial basis, Yunke’s raw material and spare parts have to be purchased from other part of the country, even imported from abroad with high expenses. Like most of national enterprises inland, Yunke’s backward awareness and management, delayed information, slow in developing new products and carrying out production in lot, small in total economic aggregation and high in cost relative to foreign enterprises, etc. to make Yunke to have not any competition superiority. In the light of present state and existing problems and in line with principle of the state of being scientific, competitiveness, prospectiveness, oprativeness and the state of being blazing new trails. The present paper makes a systematic, complete and thorough analysis on Yunke’s internal environment (including present state, organization, human affaires, R/D, market, enterprise culture) and their existing problems, and external environment (including macro environment, industrial environment, market and competition environment), technical state of the date and development trend of chip resistors. Using strategy analysis tool, for example SWOT, ensure systematization, the state of being scientific and reasonableness of strategy layout. And on this basis chose and put forward Yuncko’s development strategy in future years, i. e. " concentration-low cost-differentialization" , put forward guarantee measures for this strategy, found a mode or a way suitable Yunke under the conditions of actual opportunity and crisis both being existed and provided for Yuncko decision references for grasping opportunity, overcoming difficulties, perfecting in military products and strengthening in civil products, strive for existence in complex and sharp competition environment and growing.
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