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Basketball is the focus of Jinan sport. Basketball in Jinan City, has a broad mass base, Jinan City, stressed the need to implement the "focus on adolescents, to full fitness as the basic content of mass sport and the Olympic Games as the highest level, to train competition as the main means of coordinated development of competitive sports Strategy "idea. CBA basketball to Jinan City, Shandong Gold as its home. This study is based on this consideration, Shandong Gold Basketball in such a well-developed cities basketball game, whether home court advantage? What kind of advantage? On issues such as research aimed at summing up its own rules, identify problems, to play a home-court advantage for a better provide theoretical guidance and reference.Research method used in this study are: literature, questionnaire survey method, mathematical statistics, inductive and deductive reasoning, expert interviews.The main conclusions: 1, Jinan, Shandong Gold men’s basketball home a total of 8000 seats, with an average attendance to 93%. Can be seen, Jinan, Shandong Gold men’s basketball home attendance is very high. Two research findings show: Jinan, Shandong Gold Basketball home games concerned about the audience a high degree of familiarity of the rules of the game great, information, knowledge level of broad, high level of basketball popularity, ticket pricing and reasonable. Indirect effects of these factors play a high level of technical and tactical player market movements. 3, Jinan, Shandong Gold men’s basketball home stands a good cultural atmosphere, with 89.24 percent of the audience to bring some props. Watch the match race victory motivation and attitude towards a better understanding. Track a good atmosphere is to inspire athletes for their skills and tactics of a positive factor. 4 in Jinan, Shandong Gold Men’s Basketball home games, the athletes stayed calm and steady, the participating motivation, anxiety levels before the race are relatively reasonable, the atmosphere of the audience to support and track are very satisfied. Athletes good psychological state is to achieve victory in home games an important factor. 5 Jinan, Shandong Gold Basketball able to adapt to the climate characteristics, the climate is conducive to Jinan, Shandong Gold Basketball team to compete.Recommendation: 1 to further enhance the training of cheerleaders to make it more standardized; give full play to the role of the fans associations; to create a better home atmosphere. 2 step up publicity to let more people know of Jinan, the competition information. The Jinan, Shandong Gold men’s basketball home as big things as a task, so that can better the popularity of basketball in Jinan, the further development. 3 the use of Jinan, Shandong Gold basketball home court advantage, expanding industry in Jinan of basketball development and improving the Jinan City in the country’s economic, political, and cultural status.
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