Dissertation > Excellent graduate degree dissertation topics show

XY Securities brokerage business Customer Relationship Management

Author: ChenXu
Tutor: ShaoPeiJi
School: University of Electronic Science and Technology
Course: Business Administration
Keywords: Customer Relationship Management XY securities Solutions
CLC: F832.5
Type: Master's thesis
Year: 2009
Downloads: 407
Quote: 0
Read: Download Dissertation

Abstract


With the high-speed development of China’s economic reform and opening up, Securities companies meet with great opportunities in market as well as the hot competition which comes from the same industry, especially from top oversea companies. Therefore, the focus of Competition among securities industry is how to rovide high quality service and professional investment suggestion for the customer, o that company is able to further consolidate and develop the long-term relationship with customer. Basically, t is an effective way that Customer Relationship Management (Hereinafter is CRM)is implemented successfully to be lead in the competition.The article uses CRM is implemented in XY Securities co., ltd. as subject, by various analysis methods(e. g. comparative studies, quantitative analysis) and tools(e.g. SCP paradigm, SWOT),systematically analyze and discuss the issue that existing CRM in XY and management of company, the reaction strategy and solution to enhance CRM as well as the management issues after enhanced CRM is implemented.The article firstly introducing the background of this topic, the goal of the research, analogical research both in the national and abroad as well as the thought, method and framework of the article. After that, according to the existing CRM of XY, emphasis on introducing basic information of company and architecture of existing CRM, functions and known issues in existing system. Based on that, introduce the improvement action for CRM of XY. It’s the key part of this article. Against foregoing structure issues, through market investigation and real case analysis, provide a solution to enhance existing CRM from following aspects:the architecture, function structure and hardware structure of existing system, Furthermore, implementing analysis of assurance action and performance management solution once after CRM is enhanced.The article emphasizes CRM is not only a system application, but also is improvement of management concept. Implementing CRM is full range of system engineering which concerns with strategy target of company, Tactic Action, Organize Refactoring, Process Optimization, Technology Innovation and Customer Value Realization. It is primary assurance that setting up the concept of customer relationship management to implement CRM successfully, meanwhile successfully implementing CRM is an effective solution to ensure security company lead in the competition.

Related Dissertations

  1. Study on the Secondary Vocational Education Served the Development of County Social Economy,G718.3
  2. Research on Anti-periodic Solutions of Delayed Cellular Neural Networks without Assuming Global Lipschitz Conditions,TP183
  3. A Study of the Pbulic Policy Implementation Reproductive Barrier and Solutions,D035
  4. Design and Implementation of Cross-selling System Based on Knowledge Reasoning,TP18
  5. Categories of Second Order Ordinary Differential Equations Existence,O175.8
  6. Research on Customer Collaboration-based R&D Management of Inspur Group’s ERP,F426.672
  7. The Design and Implementation of Banking Personal Customer Relationship Management System,TP311.52
  8. The Analysis and Application of Telecom Customer Retention System Based on Data Mining Technology,TP311.13
  9. Design and Implementation of customer relationship management system based on Web,TP311.52
  10. Design and realization of the bank customer relationship management information system,TP311.52
  11. The Research on CRM Applying in Direct Marketing Business,F274
  12. General anisotropic degenerate parabolic - hyperbolic equations homogeneous Dirichlet problem,O175.2
  13. CRM Implementation in Pharmaceutical Industry,F426.72
  14. Call Center Design and Implementation,TN99
  15. Research on Customer Relationship Management in Third-Party Enterprise,F274
  16. The Research on Key Account Management of Atotech (China) Chemicals Ltd.,F426.7
  17. Design and implementation of CRM system based on the SaaS model construction machinery sales agency,TP311.52
  18. Research on Customer Relationship Management Based on Customer Value,F274
  19. The Large-time Behavior of Solutions for Hamilton-Jacobi Equations,O175.29
  20. The Study about Carrying Out Low-carbon Education in the Teaching of Geography in the Middle School,G633.55
  21. Existence of Solutions for Nonlinear Elliptic Equations on Compact Riemannian Manifolds,O175.25

CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Financial market
© 2012 www.DissertationTopic.Net  Mobile