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Research on Marketing Strategies of Liaoning Welfare Lottery Issuance Association

Author: WuDanChen
Tutor: FanZhiPing
School: Northeastern University
Course: Business Administration
Keywords: Marketing Market analysis Environmental analysis Marketing model Tactics
CLC: F832.48
Type: Master's thesis
Year: 2007
Downloads: 48
Quote: 0
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Abstract


Lottery industry in our country is a great a space for development of new industries, the lottery industry played an important role not only in specific areas, but also affect the development of the media, transportation, communications, publishing and other industries, and actively to the development of China's lottery industry, produce a more positive impact on China's economic construction and social development. Welfare Lottery Issuing Center of Liaoning Province has always adhered to win the lottery center, thoroughly implement the principle of \Pay close attention to infrastructure and standardized management, Liaoning the Fucai safety, health, and sustainable development. The province's welfare lottery sales on the basis of 2.66 billion yuan in 2005, 2006 and achieve new breakthroughs in issuance volume reached 3.99 billion yuan, an increase of 50.04% over the previous year, a net increase of $ 13.3 billion, occupies Liaoning lottery market 70 % share. In the country column after Guangdong, Shandong, were awarded the organization of the Grand Prize of the 2006 national welfare lottery sales total Grand Prize, per capita sales of Grand Prize, sales progress award, VLT pilot Contribution Award and outlets that billing pilot Contribution Award. With the rapid economic development of Liaoning, the status and role of the welfare lottery in people's social and economic life has become increasingly evident, also played a huge role in promoting the welfare of Liaoning Province. In this paper, our current sweeps on the development of the situation, learn from foreign advanced enterprise strategic management, marketing management theory and methods on the basis of a more comprehensive review of the development status of the Lottery Issuing Center of Liaoning Province and the development of the market analysis for both Liaoning Province lottery activities in the development of specifications to provide guidance and advice on the theory and practice of, mainly to complete the following tasks: (1) center Liaoning Province Welfare Lottery Issuing Center of Liaoning Province, the research background, the purpose and significance of the research paper, and to recognize the research market strategy development of great significance. (2) through the introduction of welfare lottery concept, characteristics and basic theoretical understanding of marketing, to further understanding of the marketing strategy of the role of the Welfare Lottery Distribution Center. (3) Welfare Lottery Center of Liaoning Province, the introduction and analysis center development and analysis of the strengths and weaknesses of the center. (4) The comparative analysis carried out by the Western developed countries and China's lottery market trends, and discuss the existing problems of China's lottery industry in marketing management. (5) The results of the analysis to determine marketing strategy selection center in Liaoning Province on the market. In this section discusses the strategic objectives of the center, the center in Liaoning Province market marketing strategy selection, marketing mechanism is perfect, and the expansion of the marketing strategy countermeasures. I hope this article for the Welfare Lottery Center of Liaoning Province in the operation and management of the future continue to maintain the leading position in the industry to provide little help, be able to provide a meaningful reference for the development of China's lottery industry.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Investment
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