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Mobile Banking is the online bank, due to the rapid development of mobile communication technology and the emergence of a new banking service channels is an extension of the network of banking services. Mobile banking is more in the bank full advantage of the Internet network and high-speed data exchange network on the basis of a unique mobile communication anytime, anywhere, making it a more convenient banking, one of the more competitive . Huge potential customer base and the banking and financial information technology continues to deep promote mobile banking services came into being, it will be a new mobile financial ideas into people's thinking, instant access to banking services. Because of its great potential for development, the China Construction Bank, Industrial and Commercial Bank of China, Bank of China, Bank of Communications, China Merchants Bank, Industrial Bank, China Minsheng Bank, have with China Mobile, China Unicom, has launched a mobile banking service. Even so, China's mobile phone banking or in the import of mobile Internet and mobile financial applications have not yet truly universal, consumers towards mobile banking is not a view. Mobile Banking in the end to give consumers what benefits, mobile banking is to improve the banks' own satisfaction and loyalty are worthy of our study. Intention of mobile banking in-depth discussion, this study is the intention of the use of mobile banking TAM model, innovation is cut from the security of mobile banking, research security of mobile banking attitude. Meanwhile, in order to maintain the safety of completeness, the article introduces two variables of bank brands and mobile network operator service quality. Based on the study of the literature, the bank brands variables not only affect the security, but also has a direct impact on the perceived usefulness of mobile banking, based on this, this study are the following contribution: first, the authors review a large number of domestic and foreign research Internet banking and mobile banking literature found in the study of mobile banking, most of the scholars is the introduction of risk perception variable, and as the attitude variables affect mobile banking, security is raised for the first time, the authors hope that the variables proposed, To complement the research in this area to contribute. Second, due to the development of mobile banking in China is not really popular among scholars, most of Internet banking research more and less mobile banking. This is the first bank brand as a variable affecting the security included in the intention of mobile banking. Operators of mobile banking in decision-making support for banks. Third, after a review of relevant domestic and foreign literature, after careful study, due to the particularity of mobile banking is running for the first time the network operators, service quality as variables that affect the security in mobile banking intention. In this study, a literature study and the qualitative and quantitative method of combining. Putting forward the idea is to build on the mobile banking and online banking at home and abroad on the basis of extensive literature study, review of the past, mobile banking and Internet banking research presented this research framework and security variables, allows researchers sufficient theoretical support. Access to large amounts of data through qualitative and quantitative research, SPSS15.0 and AMOS7.0 Finally, the data were analyzed to test the theoretical model's validity. Data analysis phase, based on standards of reliability and validity of data common method bias test results show that the largest factor contribution rate of 28.632%, far less than 50%, the authors believe that this study does not exist serious common method bias. Structural equation model fitting process, according to the fitting rules, delete the part of the path, the final model including the use of intention, attitude, perceived usefulness, perceived ease of use, security, banking brand and network operators, service quality variables . Finally, on the basis of data analysis, this paper proposes the conclusion of the study and management of revelation, and pointed out the lack of research articles, references and suggestions for follow-up studies of the scholars. The full text of each chapter reads as follows: Chapter 1: Introduction. Introduces the research background, significance and content; Chapter II: A Literature Review. This chapter first described the concept of mobile banking, then each variable related research at home and abroad in this study were reviewed and summarized, including security, banking brand, carrier service quality variables; Chapter III: the establishment of the model assumptions . This chapter established in the second chapter of the literature review on the basis of the theoretical model and research hypotheses; Chapter 4: study design and data collection. This chapter describes the sample selection and research program, and the source of the scale was introduced, and finally the formation of the questionnaire; Chapter: data analysis. This chapter includes data analysis method, The sample descriptive statistical analysis, measurement model and structural model analysis of four parts; Chapter VI: findings and managerial implications. This chapter summarizes the results of data analysis in accordance with Chapter, management advice and directions for future research
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