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Hotel Online Booking Channel Research

Author: LiHongXu
Tutor: ZhangYongAn
School: Jinan University
Course: Tourism Management
Keywords: Hotels Hotel Website Network Marketing Online Booking Channel
CLC: F719
Type: Master's thesis
Year: 2007
Downloads: 1578
Quote: 4
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Abstract


With the rapid development of the Internet and the rise of online travel booking , hotel booking also by the internal systems and from relying on the internal network , partners, systems and external network to the Internet booking transition. Some of our hotels also recognize Online Booking to be carried out , but a lot of online hotel reservations due to lack theoretical guidance and blind or wrong of online booking , resulting in Online Booking practice was unsuccessful. How to carry out our hotel reservation network ? Become a must to figure out the problem . This article from the Hotel Internet booking channels to undertake studies , first through the hotel website as well as all types of hotels classified site in the search engines of the distribution of research to identify the current Hotel Internet Marketing the main force. Then the main force of these internet marketing traffic performance , site characteristics , Online Booking module analysis and research to find out their networks in our hotel reservation rely mainly on power , which is the main channel for hotel reservation network , through the network marketing performance good and general comparison hotel website Hotel Internet booking concluded with the means and methods should be used . The last part is the concluding part of this article was proposed hotel reservation network should adopt a multi-channel strategy , and pointed out their networks in the hotel is the hotel reservation website based , search engine marketing is the hotel 's main tool to strengthen the network booking , business travel and professional hotel website Hotel booking sites is the main channel of online booking and other perspectives , and describes some hotel reservation network based implementation work .

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