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Empirical Study of the Economic Development Driven by Brands in Jilin Province

Author: LiuBo
Tutor: LuoYunHua
School: Northeast Normal University
Course: Business management
Keywords: Brands Regional brand Economic Development Degree of Contribution
CLC: F127;F224
Type: Master's thesis
Year: 2011
Downloads: 49
Quote: 0
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Abstract


21st century is a brand enterprises competing era especially in the economic globalization and market waves between countries, regions and enterprises, brand strength becomes an important factor to measure their economic strength. The brand is gradually changing the economic life of a region with great vitality. It means that the concept of the brand has gone up to thousands of families, but what is the contribution that it brings to the economic growth remains the study and discussion.At present what overseas scholars research is micro brand theory, there is a brand scholars studying the relationship between brand and the economic development. Mainland scholars learn from the overseas scholars, combined with our own national situation, develop the links between brand and economic growth and the urban development and the similar brand theory in the corporate brand marketing management among the macro level.The article combined the micro and macro perspective studying respectively the impact brand on the economy and impact on the brand to the economic activity, from the Economics Analysis of different brands of the brand value of companies, brands and then study the relationship between regional economic development, and finally through empirical research to verify the Brand enterprises related to economic development and the generation of several companies into the hypothetical model related indicators, are brands on the contribution of the regional economy.In order to effectively improve the brand’s contribution to economic development in Jilin province .This article on the foundation of the contribution of brand to the economic development model, extracted the related index of 5 representative enterprises in Jilin province, by research of the effect of these brand enterprise on the different layers of macroeconomics and the function analysis and mathematical statistics, generally evaluated the contribution of the brand enterprises in Jilin province, and made several useful recommendations points on the development of brand economy in Jilin Province, hoping to give a little help for development of the brand and economy of Jilin province.

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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