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In China, there are many old brands, they have a good reputation and uniqueflavor and enjoyed a very high reputation among the masses, China Time-honoredBrand is one of the outstanding representatives of them. The Ministry of Commercerecognized China Time-honored Brand779from2006and2010, Beijing has79ofthem, but the Chinese time-honored brands are facing the survival and development ofstatus differences.This article structure and the primary coverage are as follows: Firstly, mainlyconfess that the domestic and foreign related old brands, brands competence’sresearch present situation. briefly introduce the old Chinese definition, features, withemphasis on the BJES status, owned12China Time-honored Brand, present situation,significance, operation analysis and so on. Analysis of the causes of the time-honoredbrand development from historical reasons, foreign investment, equipment, andtechnical factors, historical burden; Analyzes on the advantages of the time-honoredbrand from long history, rich cultural connotation the core technology, policy supportand hardware conditions; Analysis of the time-honored brand competitivedisadvantage from the fierce market competition, the management system, positioningis not clear, communication channels of a single, lack of innovation, lack of brandawareness etc.Secondly, based on the theory of brand competitiveness, Analysis brandcompetitiveness of BJES’s China Time-honored Brand from brand positioning andmaintenance, brand extension and innovation, brand communication, put forwardspecific measures to enhance BJES’s China Time-honored Brand competitiveness.Finally, the purpose of this article is to analysis of the BJES’S ChinaTime-honored Brand Competitiveness, in order to BJES can play the Advantage ofChina Time-honored Brand, fully tap the potential of China Time-honored Brandpotential, enhance the time-honored brand influence and competitiveness, remodelingthe brand brilliant. At the same time, also hopes that this article can have a certainreference significance to the relevant food manufacturing industry of ChinaTime-honored brand.
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