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Study on the Consumption Behavior Research of Tourists from Mainland to Hong Kong

Author: GaoWenJu
Tutor: LuoMingChun；ShiQiang
School: Central South University of Forestry Science and Technology
Course: Tourism Management
Keywords: Tourism Management Mainland to Hong Kong tourists Consumer behavior Shenzhen
CLC: F713.55
Type: Master's thesis
Year: 2008
Downloads: 121
Quote: 0
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Abstract


Visitors to Hong Kong is the main transit tourist market in Shenzhen , Mainland residents to visit Hong Kong visitor arrivals reached 13.5 million people in 2006 , more than 7 million of which transit in Shenzhen to Hong Kong tourist trips . Transit visitors to Hong Kong in Shenzhen, one - third of the tourists have long or short stay in Shenzhen , these visitors stay in Shenzhen have had a series of consumer behavior research in this part of the tourists characteristics of consumer behavior will help on understanding consumer behavior patterns of visitors to Hong Kong to stay in Shenzhen . Because of geographical reasons , Shenzhen crossing the large number of tourists , with respect to Hong Kong , is a very important transit travel , Shenzhen is a typical tourist destination . Because of this feature , for this part of the stay of tourists to Hong Kong in Shenzhen , tourism enterprises and tourism experts attention is not high , and even their neglect . The article will stay in Shenzhen to Hong Kong tourists as research subjects , their consumer behavior analysis . Tourists consumer behavior research, mainly focused on its influencing factors , consumption characteristics , buying behavior, post-purchase behavior . Articles using different exit port of Shenzhen questionnaire to analyze the consumption characteristics of the visitors to Hong Kong , list the use of single-factor table analysis and multivariate analysis , descriptive statistics on the various factors that affect the tourist consumer behavior patterns ; research the magnitude of the effect of various factors on the tourist consumer behavior patterns . Studies have shown that one-third of visitors to Hong Kong via Shenzhen stay in Shenzhen and a personal tour of young and middle-aged tourists mainly affect their stay motives gender, age structure , occupation, purpose of travel , residence time and stay purposes. Income level , education level , family size and other factors affect their level of consumption , accommodation and consumption . There is a big room for improvement ; Shenzhen accommodation , catering and other travel services , transit tourists evaluation of the quality of tourism services in Shenzhen , over a single tourism product by visitors to Hong Kong in the Shenzhen consumer behavior research , , etc. is of great significance for the development of marketable tourism products, tourism management and service levels , and enhance the competitiveness of tourism enterprises in Shenzhen .

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Market > Business psychology, psychology of the market
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