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A Study on Process of the Value Chain of Copyright-introduced Books

Author: JiangJin
Tutor: ZhangFeng
School: Huazhong University of Science and Technology
Course: Communication
Keywords: Introduction of copyright Value chain Value realization Process research
CLC: G239.2-F
Type: Master's thesis
Year: 2006
Downloads: 142
Quote: 0
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Abstract


Throughout China published in the last decade of the development process , the introduction of version of the book publishing industry in China is an increasingly important position . According to a modern functional division of the publishing industry , the book is generally divided into mass publishing , educational publishing and professional publishing , but the book market in mainland China , it is difficult to see a significant difference of three published . Therefore , in the actual process of operation , it is correct to distinguish three categories published in content acquisition , the differences in the needs of readers and marketing , has unusual significance for us . The publishing industry is a great importance to the practice of the industry , its cultural characteristics , economic characteristics and commercial properties to determine its value realization process more complex . This paper is divided into six chapters from books three stages of the value chain : content selection and acquisition phase , editing, processing and design stages , and the focus of marketing process stage illustrates the value of different types of books in circulation in the value chain . Meanwhile , two levels of value realization process research: First, the introduction of the book and this edition books operation compared ; imported books , general books and education , and professional books comparison . The first chapter describes the research problem and its significance , and related concepts are defined , and brief description of the research methodology . The second chapter introduces copyright books information channels and screening , and analysis of topics , from market research and positioning perspective last several copyright acquired . The third chapter describes the processing of the introduction of the version of the book , binding and layout design . Chapter commence from the marketing process , the use of 4Ps theory to analyze the entire marketing process , from the four aspects of the product, price, place and promotion , in the course of the study focused on the public library and education , professional publishing , marketing channels and promotional different. Chapter books brand management through case analysis . Finally, in the sixth chapter of the full text summary , and pointed out the improvements needed in this article .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Countries in the world publishing industry > China
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