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Research on mobile e-commerce business model based on intelligent terminal

Author: MouShaoXia
Tutor: WangXiChang; LiuMin
School: Shandong Normal University
Course: Information management and electronic commerce
Keywords: Mobile E-commerce Business model Smart terminal Value chain
CLC: F626
Type: Master's thesis
Year: 2014
Downloads: 50
Quote: 0
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Abstract


Nowadays, with the development of mobile Internet, mobile communications technologyand other information processing technology, mobile e-commerce technology emerges, which isthe inevitable choice of smart terminals and e-commerce development. Compared withtraditional e-commerce, mobile e-commerce has the features of mobility, immediacy, private,convenience, etc., making anytime, anywhere, online and offline transactions, online paymentsand other integrated services activities can be achieved. People can carry out various businessactivities anywhere. After ten years of development, the mobile e-commerce with its uniqueadvantages are widely used in various fields, to become a new growth point in the field ofe-commerce。China’s mobile e-commerce started late, still in the early stages of development, with theexplosive popularity of our network and smart terminal growth momentum of rapid development,but its industrial crisis still exists. Smart terminal based mobile e-commerce is the inevitabletrend of future development of electronic commerce, also an inevitable choice for the company’sfuture development. Compared to the traditional e-commerce, it service industry needs moresupport as its longer industrial chain, industrial chain situation is more complicated.Uncertainties development environment more, all the main chain has not yet formed a cleardivision of labor. Market development faces many bottlenecks and challenges, prospects andtrends of the industry is not yet clear, mobile e-commerce has not yet formed a mature businessmodel and profit model. To get lasting corporate profits has certain advantages in marketcompetition; mature mobile e-commerce business model is the key to its success. Therefore, thestudy of mobile e-commerce business models based on mobile smart terminal is in imminentrecovery.In this paper, combined with mobile e-commerce and smart terminal technology together,has been studied more integrated business model.On the basis of the theory of mobile e-commerce and analysis of industry chain modelindustry, the development trend of the industry chain stakeholders and profit model are explored,based on the industry value chain participants as the core of mobile e-commerce business modelare summarized.From the perspective of smart terminal in industry chain, Combined with the developmenttrend of smart terminals, analyzed smart terminal industry chain and business model. Finally,there are the problems of intelligent terminals for mobile e-commerce business models, such assecurity, payment industry, regulatory, social credit system and to assist the industry chain,accordingly proposes specific solving strategies. This paper has a certain research value of mobile e-commerce business model research intechnology of mobile Internet. On the basis of the mobile Internet and mobile communicationtechnology, mobile e-commerce based on smart terminal is performed a useful exploration,enhance the link of interdisciplinary knowledge; have important significance for the study ofmobile e-commerce model.

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CLC: > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management
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