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Study on the Appraisement of Customer Knowledge Management Competence in NPD

Author: MiaoYu
Tutor: XuHuiMin
School: Northeastern University
Course: Business management
Keywords: Customer knowledge Customer Knowledge Management Management capabilities New product development
CLC: F274
Type: Master's thesis
Year: 2008
Downloads: 107
Quote: 0
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Abstract


With the advent of the knowledge-based economy, enterprises are faced with the market environment has undergone tremendous changes, and the urgency with which they need to improve their new product development capabilities to improve the performance of new product development, in order to get more market profits and competitive advantage. Customer knowledge is considered to be an important source for enterprises to improve product development success rate, and enhance competitiveness. But many companies found that in practice, actually is not so easy to carry out effective customer knowledge management in new product development. So companies in the development of new products, the ability of the customer knowledge management is very important for enhancing the competitive advantage to improve the effectiveness and efficiency of the organization. From the point of view of the enterprise capabilities, a more in-depth and systematic study of the connotation of customer knowledge management in new product development. By analyzing the relationship of customer knowledge process and organizational environment, define customer knowledge management capabilities in new product development, and customer knowledge management capability evaluation system in new product development in order to establish, through the gray level indicators evaluation. This paper theoretically strive to enrich the customer knowledge management capability of vision, the practice also expected to have a certain reference value for guiding our enterprise customer knowledge management in new product development. Article build on, first, the paper carried out a lot of literature review summarizes key research concepts, defined the object of this paper, and clear the theoretical basis of the study; This paper presents a new product on the basis of theoretical studies developing customer knowledge management model, and from the two aspects of the main activities and support activities be analyzed; once again, customer knowledge management model based on the development of new products, new product development, customer knowledge management capabilities defined, Customer Knowledge Management is divided into eight areas of new product development and customer knowledge management capabilities in new product development evaluation system; Finally, the empirical analysis of Beijing Lingtu Software Technology Co., Ltd. customer knowledge management activities, through interviews and combination of questionnaire analysis using multi-level gray evaluation, the final evaluation results come to the company's new product development, customer knowledge management capabilities to its customers in product development knowledge management capability evaluation system, and propose to enhance new product customer knowledge management capabilities in developing countermeasures.

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