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Hengyang Steel International Trade Customer Knowledge Management Strategies

Author: ShuMin
Tutor: ZhangDeZuo
School: Central South University
Course: Business Administration
Keywords: Customer Knowledge Customer Knowledge Management Customer knowledge management capabilities Competitive advantage Tactics
CLC: F426.31
Type: Master's thesis
Year: 2010
Downloads: 47
Quote: 0
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Abstract


Economic globalization and the rapid development of network information technology to accelerate the pace of human society entered the era of knowledge management . Knowledge management and customer relationship management continue in the role of IT development , and to promote the emergence and development of customer knowledge management . Customer knowledge management strategy of strategic enterprises face many opportunities and challenges , and study how to effectively acquire, integrate , share, application and innovation of customer knowledge to optimize enterprise value chain and to meet the individual needs of customers , leveraging customer knowledge to enhance corporate value and sustainable competitive advantage . In this paper, drawing on the theoretical research on customer knowledge management at home and abroad , re- concept of customer knowledge and customer knowledge management analysis and define , build customer knowledge management framework proposed customer knowledge management process is divided into to get integration , sharing and dissemination , application and innovation of five stages , and a detailed explanation of each process . In addition, through staff interviews and questionnaires Hengyang Steel International Trade Company of customer knowledge management status surveys, analysis of its feasibility and necessity of the implementation of Customer Knowledge Management reference later Strategies . This article focuses on the Hengyang Steel International Trade Company of customer knowledge management strategy , analysis of the factors that affect customer knowledge management , and analysis from technical factors , both non - technical factors . Finally, the different requirements for these two areas , the article is given Hengyang Steel Traders different strategy analysis to help companies successfully implement customer knowledge management .

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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