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Research on Intellectual Property Rights Strategy of the MNC in China

Author: WangLiPing
Tutor: LiHong
School: Dongbei University of Finance
Course: International Trade
Keywords: Multinational Intellectual Property Strategy Patent Trademark Countermeasure
CLC: F204
Type: Master's thesis
Year: 2010
Downloads: 295
Quote: 0
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Abstract

Intellectual property is becoming developed-country TNCs used to protect the domestic market and the occupation of his country markets means of trade and an important policy tool, an important weapon for competition between the countries on the international market. Intellectual property strategy is the development of multinational companies an important part of the strategy, even in the absolute core position, it is not only related to the rapid development of Chinese economy and trade, and the internationalization of Chinese enterprises has important significance. The United States, Japan and other developed countries attach great importance to the development and implementation of intellectual property rights, and intellectual property strategy as a national policy to mention on the agenda, and achieved very good results. More developed intellectual property strategy we can use in our lessons of experience, and constantly improve the intellectual property strategy of Chinese enterprises, improve the international competitiveness of Chinese enterprises. In developed countries, the asset structure of an enterprise can be a direct reflection of the vitality of the market or the potential competitiveness of the enterprises. Intellectual property rights as the core of intangible assets in the entire enterprise assets the greater the proportion of the vitality and competitiveness of the enterprise market, the stronger, and vice versa, the vitality and competitiveness of the enterprise market weaker. Visible, intellectual property strategy can not only improve the company's core competitiveness, and to be able to win against competitors and maximize the economic profit of the enterprise. In the context of economic globalization, multinational influx of China's domestic market, which affects not only the survival and development of enterprises in China, and also on the stability of the domestic market. However, many companies ignore the use of intellectual property protection and not enough emphasis on the management of intellectual property, and failing to make use of intellectual property. , Do not know how to deal with the implementation of intellectual property strategy in the face of multinational companies. In this situation, we need to strengthen the strategic use of intellectual property rights, in order to improve the international competitiveness of Chinese enterprises and strengthen the stability of the market in China. This paper is divided into five chapters. Chapter Introduction, introduces the research background and significance of the multinationals intellectual property strategy, as well as domestic and international intellectual property strategy research status quo. Finally, this paper expounded the research ideas, methods, and innovations, as well as deficiencies in this article where. Multinational strategic overview of intellectual property rights in the second chapter, from basic concepts to start multinational intellectual property strategy, the multinationals main forms of intellectual property strategy, and systematic exposition of the intellectual property strategy in the status and role of multinationals development strategy. Chapter multinational companies in China, intellectual property strategy analysis mainly to explain the current status of multinational companies in the Chinese intellectual property implementation, and summed up by the use of the intellectual property strategy of the United States and Japan, the two developed countries to developed-country TNCs implementation in China intellectual property strategy characteristics and future trends. Chapter multinational companies in China's intellectual property strategy, based on the third chapter of the implementation of intellectual property strategy for multinational companies in China, the analysis of the multinational corporations adverse and beneficial effects arising from the implementation of intellectual property strategy, and thus draw The revelation of the internationalization of Chinese enterprises has important significance. Chapter deal with multinational companies in China, intellectual property strategy countermeasures and suggestions, combined front of multinational corporations in China intellectual property strategy analysis as well as multinational companies our intellectual property in China, mainly proceeding from the adverse effects of China in the field of intellectual property shortcomings from both the macro and micro aspects of appropriate response measures and countermeasures. The innovation of this paper is that on the basis of a summary overview of intellectual property rights in all aspects of the previous studies, summarizes the overall characteristics of the multinational companies, discover our deficiencies exist in the strategic use of intellectual property rights, and seek Correspondingly Solutions. Summed up the typical case analysis through the use of multinational companies in China, the success of the strategic use of intellectual property, from which to draw on our proven experience.

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