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Research about Mobile TV’s Development and Actuality

Author: LiJinQiu
Tutor: ZhangZhiHua
School: Beijing Normal University
Course: Film Studies
Keywords: Mobile TV Technology standard Program form Industry chain
CLC: G229.2
Type: Master's thesis
Year: 2008
Downloads: 1163
Quote: 8
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Mobile TV, as the name suggests is watch TV programs on mobile phones. Mobile TV to watch TV programs in three different ways. Analog TV receiver module is installed on the phone is the easiest and has now entered a practical stage. In addition, the phone also can network streaming media technology based mobile communication technology, the use of real-time download to watch. While the realization of the broadcasting system, the digital TV broadcast, is based on the digital television technology, digital television broadcast network to accept digital television signal. This article will focus on research hot and one of the priorities of the media and the industry - mobile TV, with the spread of science and the latest electronic media theory and to take theoretical analysis and market research analysis on the status quo and development process of China's current development of mobile TV problems. In the introduction part of this paper, combing the phone since the beginning of the birth of the current simple development context. A combination of phone this communication device and video media TV. Illustrates the difficulty and focus that will be analyzed in the article. The first chapter introduces mobile TV to watch the way in three different ways. Several basic technical means. These techniques include the basic domestic and international technical standards and based on independent intellectual property rights on the basis of research and development of technical standards. And one of the most important advantages and disadvantages of several standard analysis. In addition to the analysis of the standard introduction, combing the basic context of the development of mobile TV at home and abroad. In the second chapter analyzes the characteristics of new media, and analysis of the propagation characteristics of the mobile TV mobile TV as a new media host. That mobile TV has the qualities of mobility, portability, privacy and interactive new media. Chapter mobile TV and digital TV, IPTV comparative analysis. Mobile TV and IPTV is considered a branch of digital television in the broadest sense. Mobile TV signal transmitter, receiver, and digital TV and IPTV digital signal, but mobile TV viewing and program content, both of which are very different. In addition to comparing these three, focusing on mobile TV television program hosted by morphological analysis. Mobile TV program form is divided into three parts. In addition, the third chapter of South Korea's mobile TV operating model analysis, compared to the current situation of the development of China's mobile TV that the difficulties facing the development of China's mobile TV policy, technology, propaganda and other reasons. The development of mobile TV in China is still in a chaotic state. Chapter analysis of the development of mobile TV industry chain from the industrial point of view. And from the point of view of the industry chain analysis and dissemination of content and communication channels between the fault is the biggest impediment to the development of mobile TV.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Countries around the world on Broadcasting and Television > China
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