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The Research on the Commercial Usage of New Chinese Caricature

Author: WangPin
Tutor: ZhangDaLu
School: Suzhou University
Course: Art of Design
Keywords: caricature commerce design industrializaion
CLC: J218.2
Type: Master's thesis
Year: 2011
Downloads: 61
Quote: 0
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Abstract


The paper aims at researching the changes in commercial design field brought by caricature with its interesting and illastrative experessions during the peroid of the establishment of new China.The study also refers to the edifications that has brought about to caricture industry by commercial design,an economically beneficial auxiliary method.The paper is divided into three chapters. The first chapter will give a brief introduction of the caricture history and a conclusion of caricture’s development after the found of new China would be phased.The second chapter will focus on the techniques of caricture and the mutual influences between caricture and commecial activities. The third chapter will expound the changes in caricture industry brought about by these mutual influences.Conclusions would be reached by analysing the stages and patterns of caricature industry’s previous periods of development: carictures in new patterns are of more copious manifestations and more extensive scope for development compared with traditional caricature.On the one hand, caticature could better serve the commercial activities and commercial publicity. On the other hand, modern caricture industry itself is apporaching the industrial development road. Furthermore, the wide expansions of caricutre in a good deal of areas such as the internet and electronic commodities has generated fresh blood to the caricature industry,which will better realize the combinations with its related industries as well as improve its vitality.

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