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International research on the CBA league

Author: LiuWei
Tutor: ShengShaoZeng
School: Qufu Normal University
Course: Physical Education and Training
Keywords: CBA league Internationalization League culture CBA League Market Management system Exchange of Personnel
CLC: G841
Type: Master's thesis
Year: 2008
Downloads: 236
Quote: 2
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Nearly 20 years, the world economy to accelerate the promotion of the information revolution, the integration of the process of globalization, the whole world has become interdependent, closely linked to the \. Basketball after more than 100 years of development, has become a cultural phenomenon in human society, and spread worldwide. With the rapid development of the global economy, the economic value of the basketball gradually embodies and is recognized by the people, professional, business-oriented features basketball show. NBA League success of globalization, driven basketball development in many countries, such as Argentina, Spain and other countries, the rise of the basketball world athletics pattern being used by the United States \The international herald basketball Chemical To a trend. The CBA league since 1995, now has gone through the course of 13 years of the birth. Learning, CBA league has grown from the initial immaturity is currently our most successful professional, the highest degree of market brand the best, one of the impact the widest range of league. Throughout more than 10 years of development, the \In this paper, the use of literature, logic induction analysis, mathematical statistics and comparative analysis of the international status of the CBA league and the NBA league international status of comparative analysis, discuss the CBA league internationalization in the presence of the main issues in order to improve the level of quality of CBA league and men's basketball, for the sustained, healthy and stable development of the CBA league in the future to make recommendations. In the study based on the following conclusions: 1.CBA League internationalization culture build its embryonic achievements, such as the the CBA team name, team logo, mascot design, the team's home set to create the atmosphere of the regional, home League logo launch has international characteristics. At the same time, we should also see the existing problems in the league culture to create process is mainly manifested in two aspects: first, the idea of ??internationalization is not very clear, firm learning the NBA or European basketball route; Second, the national culture a serious loss of foreign things failure to integrate into our culture, copying a serious phenomenon, resulting in the loss of national culture in the CBA league culture. The 2.CBA league market development is no longer a simple \Mainly in three aspects: First, the international basketball tournament; Second, CBA brand internationalization; Third, the strategy of the international sports brand of basketball. At the same time, we should also see the defects of the CBA league international market: market development degree is not high, the slow movement of the \3.CBA league management learn management mode in the NBA, but also into a little special conditions of our country, to develop the management model for the normal development of the CBA league. If the CBA league competition rules as well as law enforcement standards gradually with international standards; draws on the experience of the NBA league the CBA league formulate laws and regulations; the CBA league system, playoff game system to follow the NBA league competition system arrangement; CBA league personnel training mechanisms and personnel flow system also emulate the relevant mechanisms and systems of the NBA league. At the same time still exist many barriers CBA league international management factors, such as club issue of property rights is not clear; system is imperfect competition; talent mechanism hinders the CBA league players liquidity internationalization, lack of professional management personnel, the transfer system is not perfect. The league international talent exchange 4.CBA degree deeper and deeper. Not only the performance of the internationalization of the players, coaches, referees international phenomenon is endless. Same time, we should see the lack of which there is blindness and limitations, such as the players' introduction of output \The introduction of foreign coaches in the league is too little; the local referees law enforcement scale not with international standards.

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CLC: > Culture, science,education, sports > Sports > Ball games > Basketball
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