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Investigation and Countermeasure Research of Community Sports Service in Shanghai

Author: ZhangQiong
Tutor: SunHui
School: East China Normal University
Course: Humane and Sociological Science of Sports
Keywords: Community Sports Service Survey Countermeasure
CLC: G812.4
Type: Master's thesis
Year: 2008
Downloads: 790
Quote: 11
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Abstract


In this economic transition and social transformation period, there are still many realistic problems restricting the development of community sports services. In the positioning research community sports services on the basis of the theoretical foundation of community sports services, basic content and diversified supply model discussed. To research community sports services, the introduction of public service theory, the theory of public goods and consumer behavior theory, combined with empirical research through multi-theoretical crossover study, the Shanghai Community Sports Service to the possible development of Shanghai Community Sports Service countermeasures. Shanghai is China's fastest-growing economy, community sports service has emerged in the form of new development, combined with the development of Shanghai urban economic situation and the existing problems of the Shanghai community sports services research, the Shanghai community sports services With a preliminary understanding of the targeted analysis factors restricting the development of Shanghai Community Sports Service, Analysis of the Development of Community Sports Service countermeasures, Shanghai Community Sports Service research will help improve China's urban community sports services, city residents can enjoy sports services to adapt to the level of development of modern society to meet the needs of the citizens Fitness health and promote physical and mental health. Provide some reference to the launching of the Shanghai community sports services, thus contributing to the overall improvement of the service level of the Shanghai community sports. The thesis is divided into four parts. The first part describes the basis and significance of the thesis topics, given the the paper overall research ideas, in the defined community sports services on the basis of introducing the relevant theoretical background, and analysis; summarizes the domestic and international community sports services Research and comparative analysis; second section describes the objects and methods; third part of Shanghai Community Sports Service investigation, analysis of existing problems and causes; fourth part on the basis of investigation and analysis, the proposed Shanghai City Community Sports Service Development Strategies, the future direction of the Community Sports Service prospect. Papers innovations from the public point of view of economic and management theory analysis of the Chinese community sports service development options, the use of the concept of public service from sociology and the concept of public goods originating from the public administration school, positioning community sports service is a public service products the Sports Services Community operational level, combined with the theory of consumer behavior, supply and consumption characteristics of sports services at the community level research. The survey analysis of the current state of development of the Shanghai community sports service from Shanghai Community Sports Development Strategies service reference management mechanism to promote the construction of community sports services.

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CLC: > Culture, science,education, sports > Sports > The world of sports > China > Mass sports activities
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