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A Study on the Operation Mode of Chinese Copyright Cooperation Fashion Magazine

Author: ZhouZuo
Tutor: LiZuWang；ZhenZuo
School: Beijing Institute of Clothing Technology
Course: Art
Keywords: Copyright cooperation Mode of operation Fashion magazine
CLC: G239.2-F
Type: Master's thesis
Year: 2012
Downloads: 90
Quote: 0
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Abstract


Since the reform and opening up of 1980 s, Overseas well-known publishing group look to the high potential Chinese periodical market gradually. As to China, in the way of the globalization, we also need medium to understand and learn foreign advanced technology and culture. So the introduction of foreign periodicals for both the Chinese and foreign parties are profound significance. As to the fashion industry, with the condition that the whole domestic industry status was weak, we require more with rich experience and the keen from the perspective of the world famous fashion magazines in China to improve the content of the input fashion the overall environment of the employees. However, due to the limited domestic publishing policies, foreign can’t participate in the publication of the journal and editing work, so the current fashion journals in China is used mostly copyright cooperation ways of introducing periodicals resources, thus formed its unique business model.In our country’s international copyright cooperation fashion magazines, either from the time, or the circulation of advertising market share, the most successful business should belong to《ELLE》、《COSMOPOLITAN》and《Ray》. Firstly, this paper expounds the research background, research status and research significance and methods. Next to the concept of this in the article shall be defined, and to the foreign journals published policy as well as cooperation way fashion magazines description. Then we discuss the contemporary China copyright cooperation development and evolvement of the fashion magazines process. Then study the foreign copyright cooperation fashion periodical operating mode in our country. Finally expounds the China copyright cooperation fashion journals of the future development tendency.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Countries in the world publishing industry > China
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