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The Effect of Country-of-origin and Price Discount on Consumers’ Product Evaluations

Author: LanQingQiang
Tutor: JinXiaoTong
School: Jilin University
Course: Business management
Keywords: Parts Country of Origin Design of the country of origin Assembly of the country of origin Price Discount Product Rating
CLC: F273.2
Type: Master's thesis
Year: 2008
Downloads: 185
Quote: 0
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Abstract


With the division of globalization , diversification of products in the economic development process , consumers often face encompassing domestic products or foreign products. Most of the products which belong to the scope of the product mix of the product itself, load more than one country of origin , these loads in different countries on the product image, the product will form external cues , the consumer product evaluation impact. Therefore, this study as a starting point to mixed products , on the basis of previous studies in the country of origin image is divided into parts the country of origin , country of origin and assembly design in three different countries of origin country of origin , eager to explore further the image of the country of origin product extrinsic cues to evaluate the effects on consumers . In addition, when consumers face higher product price discounts , in addition to enjoying the benefits of price discounts on the products may also have a negative idea. When prices are low discount rate to the extent that consumers can not agree , the country of origin information on consumer product evaluation will have a significant impact , so the price discounts might be interested in product reviews interference effect. In this study, notebooks , for example, and Jilin University students in the sample investigated and found : Parts country of origin , design and assembly of the country of origin country of origin country of these three sources are evaluated on consumers generate significant positive to influence the image of the country of origin which parts influence the most significant, I believe that this result obtained mainly due to a laptop CPU is the main component of the focus when consumers buy . As for the study but did not discount the price of its product evaluation found significant interference effect .

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CLC: > Economic > Economic planning and management > Enterprise economy > Production management > Product Management
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