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The airport advertising resources is an important part of China's advertising industry advertising resource . With China's rapid economic development , the airport's advertising business is facing new opportunities and challenges . A airport advertising company has 11 airports advertising resources , although there is no operating difficulties , but to achieve the strategic objectives already set quite a long way . , A confusion encountered in the development in the enterprise bigger and stronger front temporarily stopped , requires careful study , think carefully about the development strategy , see the situation clearly paid off . The concept of outdoor advertising, airport advertising , airport non-aeronautical business illustration and description of the history and current status of the three elements of development . Europe Charles de Gaulle Airport , Frankfurt Airport , Helanshiji secondary airport were introduced by comparison to non-aviation and advertising business data , but also through Asia, Hong Kong and Singapore Changi Airport non-aviation business franchise and franchise , airport advertising operation mode can learn from . Learned a lesson from Shanghai, Guangzhou, Shenzhen airport advertising business cooperation mode . By A airport advertising company's operating status, network of resources , structure analysis , identify its inherent advantages , problems , threats and external opportunities and to build a \strategy. The author on the basis of \
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