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Tourism in our country had developed rapidly for the recent years, and China had already become one of the most favorable destinations for tourist. As a sunrise industry, tourism had explosive development, and become more and more important in national economy. Being a great part, souvenir had also developed rapidly, however, the design level of souvenir of most tourist attraction was far behind, and could not meet the command of the tourists. In this research, dyeing tourist souvenirs was researched on its design and development, the regional culture of souvenirs was deeply analyzed, factors that influenced the development of souvenirs were discussed, and were used for the souvenirs design and development. Azeotropie melting between the souvenirs and the regional culture of the West Market was discussed on regional, commemorative and portability; problem during design was discussed on theme, pattern, color, model and material.Firstly, by research on regional culture, regional culture of the West Market and the dyeing souvenirs, the concept of regional culture and dyeing souvenirs and the relationship between them were clarified. By field survey, internet survey and materials, details of regional culture of the West Market was analyzed. Secondly, by the result of survey and analysis of the souvenirs, the design strategy, principle and methods of souvenirs of the West Market were determined. And at last, after market investigation and study, dyeing souvenirs for the West Market were designed and put into practice with the methods determined above.
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