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With the rapid socio-economic development, people's lifestyles and consumption concept has also undergone a great change, the packaging concept has been deeply rooted in people's daily life, have been obvious extension of the role of packaging in the depth and breadth. However, the rapid development of modern packaging industry to meet the people's material and spiritual needs, and also produce a range of issues, such as unnecessary excessive packaging makes a large number of generated packaging waste, a waste of natural resources, pollution and the ecological environment . Therefore, the concept of green packaging has become the trend of the development of modern packaging industry, due to the environmental characteristics of paper material itself, and thus become the material of choice for green packaging. Especially into the 21st century, paper packaging design has been strong development has been widely applied to the product packaging for various industries. However, in the application process, the paper packaging also appeared some problems, such as the enterprise in order to pursue more economic benefits and increase the added value of goods, paper packaging design there is the phenomenon of excessive packaging; paper packaging can not be the same technology good material progress and lack of innovation; the designer paper packaging design, lack of accurate market positioning. As a packaging designer, use environmentally-friendly materials for packaging, first to accurately grasp the consumer psychology to understand the marketing strategy, packaging design, market positioning, and at the same time, should actively develop innovative thinking, combined with new technology, new processes, new materials design. Paper packaging design, shape, structure, visual communication elements constitute a link, through in-depth analysis of mining to enhance various elements of the overall image of the paper packaging, and efforts to learn cutting-edge design thoughts, paper packaging design with marketing, business. to promote the image and the relationship of the printing process explore further on how to enhance the overall image of the paper packaging design. The article is divided into five parts. The introduction, the main paper packaging design proposed research on the subject, meaning, content, and research methods for the commencement of the subject from the foreshadowing. Chapter Summary of the paper packaging design. This chapter is divided into three sections, the first section briefly describes the background of the paper packaging is widely used. Section II describes the generation of paper, paper packaging, paper material type and application trends. Section III describes some of the problems that exist in paper packaging. The second chapter in-depth analysis of the main elements of the design of the paper packaging. The first section describes the paper packaging container design principles, summarized several design methods commonly used in the paper packaging design. Section II discusses the design of the main points of the structure of the paper packaging, summarized the basic structure of the paper packaging. The third quarter through the analysis of visual communication elements, text, graphics, color, and expounded the importance of visual communication elements of the paper packaging design. The third chapter is the focus of this article, in-depth analysis of several main methods to enhance the overall image of the paper packaging design. Among them, the first section introduces a holistic improvement of the paper packaging combined with marketing, accurate positioning of the market. Elaborate sales psychology, marketing strategy, how to guide the improvement of the paper packaging design. The second section discusses the importance of holistic improvement of the paper packaging design and corporate image publicity. Introduces the of serialization packaging design role in the promotion of the corporate image. The third section is the depth explored the importance of combining the holistic improvement of the paper packaging design and printing process. Chapter summed paper packaging design trends, that is, toward the development of more green, simple, user-friendly design direction.
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