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Game of the news agency in the context of globalization in the financial trading platform

Author: LiangZhiYong
Tutor: ZhangGuoLiang
School: Fudan University
Course: Communication
Keywords: Xinhua News Agency financial trading platform Xinhua 08 SCP Thomson Reuters Bloomberg
CLC: G219.2
Type: PhD thesis
Year: 2009
Downloads: 636
Quote: 0
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Abstract


The outbreak of the global financial crisis in 2008, from one side highlighted the shortcomings of information services to the world's financial oligopoly. The international community urgently need to establish a more equitable, fair, balanced, and transparent financial information services in order to improve information services for financial risk early warning function. Xinhua News Agency financial transaction service platform born at the right. In the context of digital technology, economic globalization and financial information of the driver, the Xinhua News Agency from the traditional news agencies began to strategic transformation, force building financial transaction service platform, to commence with Thomson Reuters, Bloomberg and other international monopolies game. Xinhua News Agency this innovative strategies into the vision of globalization and historic sights threshold, market-oriented reform of China's media industry as the reference, in-depth analysis of the reasons for its transformation, focusing on drawing on industrial economics classic analysis of the SCP framework (Structure-Conduct-Performance), taking into account the special properties of the media industry, analysis of the market structure of the international financial information services, Xinhua building a financial transaction services platform market behavior, market performance and social performance, and strive to explore the Xinhua News Agency financial trading services platform to compete in the market situation and its future development strategies, reform path, in order Glimpse of China's media industry in the direction of development of the digital age and compete on the global strategy selection. First, this paper analyzes the macroeconomic environment of the Xinhua News Agency building financial transaction services platform. Pest model with reference to the field of economics, this paper analyzes the political environment, economic environment and technological environment. Analysis of the technical environment, in particular, examines the integration of media on the development of modern news agency. The analysis shows that the Xinhua News Agency to promote the financial transaction service platform both the needs of national strategies and the Xinhua News Agency in the development of the digital age demands highly consistent. This paper analyzes the market environment of the Xinhua News Agency financial transaction services platform, is the world financial information service industry market structure. Mainly focus on market share and market concentration, degree of differentiation, market entry barriers (including policy barriers, technical barriers and capital barriers) three aspects. Reference to Michael Porter's five forces model \Direct competitors of Thomson Reuters, Bloomberg and Dow Jones. These international financial services giant now march into the Chinese market, or financial institutions directly stagnation captured or domestic exchanges with colleges and universities build projects, joint research, or rely on the Internet, mobile phones and other new media tools to open up the market, or through the capital operation means to get involved in China's financial services market; potential competitors, such as with a government-backed China Economic Information Network, DRCnet, First Financial has a media background, has a corporate background Wan's Shihua, the financial sector, great wisdom, and News and so on. Alternatives analysis, focusing on the analysis of domestic and international financial media status. Furthermore, this paper analyzes the market behavior of the Xinhua News Agency building financial transaction services platform. Specific divided into four areas: First, from a historical perspective comprehensive sort Xinhua News Agency to carry out the course of the economic information services. Second, to reveal the content of the Xinhua News Agency financial transaction service platform architecture, market positioning, basic functions (information dissemination, and the prices show, data query, model analysis, online trading, etc.), with the Reuters 3000 Xtra, Bloomberg Professional service and Wind and other domestic financial information service system in comparison. Third, the analysis of the organizational structure of the Xinhua News Agency financial transaction services platform: editorial, technical, marketing \Fourth, the analysis the Xinhua 08 marketing strategy, industry value chain integration, the editing process reengineering and organizational structure innovation, as well as the capital operation strategy. Then, the article explains the Xinhua News Agency building financial transaction services platform market performance and social performance. Market performance evaluation using four reference standard: First, the market level of profitability; financial trading platform features to achieve conditions; Third, the degree of internationalization; user evaluation. As the executive power is dominant to promote a strategy, the Xinhua News Agency building financial transaction service platform has been faced with the dilemma under government regulation, social performance mainly reflected in two aspects: the positive sense, the Xinhua News Agency financial transaction service platform in fight for the right to speak of China's economy has played a certain role; but from the other side, the Xinhua News Agency financial transaction services platform backed by institutional shade but by the fetters of cross-border power to interfere with the normal market competition, the political system easily lead to market failure \Finally, the article refers to the SWOT model (Strengths-Weakness-OpportunitieS-ThreatS), to explore the Competition Strategies of the Xinhua News Agency financial transaction service platform. Xinhua News Agency advantages: building a financial transaction services platform has a unique political status with a strong brand, a state-of-the-art multimedia database with a professional financial media resources, and improve the collection network and multi-channel publishing system; disadvantage is that the resource is highly fragmented institutional mechanisms to ring true, IT technical force lag, finance and lack of foreign language talents. The market opportunity is: the trend of internationalization of the RMB, China needs independent financial transaction service system and platform to speak; China's capital market continues to expand, the continued strong demand for information. The main threat is the pressure from competitors at home and abroad, as well as the risk of external system. I eventually proposed product innovation requires institutional innovation, organizational innovation and management innovation as a support. To establish a modern enterprise system, the use of capital, market-oriented, and the means to promote the development of the Xinhua News Agency financial transaction service platform. Organizational structure, actively implement the brand-led diversification strategy; should actively implement the differentiation strategy from the point of view of product innovation.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Countries in the world journalism > China
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