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A Study on the Cluster Development of Chinese Animation Industry

Author: GengRui
Tutor: ZhangJinHai
School: Wuhan University
Course: Media Management
Keywords: Country-led The animation leading enterprises cluster Animation industry chain cluster Autonomy and innovation Virtual space
CLC: F719
Type: PhD thesis
Year: 2010
Downloads: 4179
Quote: 13
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The animation industry is an important section of cultural and creative industries, the entertainment industry as well as the digital content industry in the 21st century, as green industry resource consumption, has been a concern around the globe, have as a priority to the development of the \At present, in the cultural and creative industries in developed countries, the animation industry has formed a huge consumer market and industry cluster economy. This paper aims to reveal the reality of the plight of the presence of the Chinese animation industry cluster development process with the main problem by analyzing the status quo of China's animation industry cluster development, combined with the actual development of the Chinese animation industry, learn from the successful experience of foreign animation developed countries, the development of animation industry cluster Find Made In China based on the animation industry base / park reality carrier to promote the animation industry cluster development model and reality path explores the key to the development and direction of the Chinese animation industry cluster, to study animation industry cluster development of real space and virtual space, the Chinese animation industry cluster development to provide theoretical support and practical guidance. Low concentration, excessive competition, lack of economies of scale is the basic status of China's animation industry. From the law of development of the industry point of view, this \2009, the introduction of the \the major issues. In recent years, the domestic industry environment to adjust the industrial structure and transformation of economic growth, China's efforts to build the animation industry base / park, designed to reality carrier as the animation industry clusters and regional animation animation industry base / park economic development growth pole polarization effect of the animation industry base / park, gathering the animation business, the integration of animation resources, enhance the industrial concentration, thus promoting the development of China's animation industry cluster. Changsha animation industry base, for example, geographical distribution, professional, social collaboration, networking, industrial scale, industrial chain, rooted, investment entities eight indicators to inspect, pointed out that China's animation industry set without group \It is an indisputable fact. In addition, the animation business in the animation industry base OEM operations, the phenomenon of the \China's animation industry in the backward reality, simply rely on market forces, the automatic selection of the long-term, and ultimately the formation of the animation industry cluster development can not be realized. Learn from the foreign animation industry cluster model of development, combined with China's economic development mode as well as the advantage theory, the paper argues that the \Under the national macro-control, give full play to the basic role of the market for animation resource configuration, the same time, the Government of economic activity maintained a strong intervention and guidance, thus promoting the formation of clusters of the Chinese animation industry. \interests and national strategies. But also a constantly improve, enrich and evolution of the Chinese animation industry cluster development model. \In the animation industry cluster development process, the paper argues that the \Independent R \u0026 D design, operate independently with independent intellectual property rights of independent animation brand, not only the animation industry as a cultural and creative industries cluster is unique, it is the Chinese animation industry international competitive advantage, improve China's soft power key nodes. Only animation own brand with independent intellectual property rights, China's animation industry to get out of the \position in the global value chain, China's animation industry cluster in order to avoid \Only in this way, China's animation industry cluster in order to kill two birds with one stone to kill two birds with one stone, in the to cluster economic effects at the same time, culture brand. In addition, innovation is the internal driving force for China's animation industry cluster development, and core strengths. For its part, the Chinese animation industry cluster development to high value-added \In short, the culture of animation and creative talents, to encourage independent innovation of enterprises in the animation industry cluster, to improve the animation industry cluster innovation environment, and promote China's animation industry by \directions. The animation industry cluster is the history of the development of world animation industry trends and realities orientation. This paper argues that, as an emerging industry, animation industry is not only a geographic cluster industry characteristics, but also have the unique quality of virtual cluster. Geographical clusters of the animation industry is based on geographical proximity and the formation of clusters, the the virtual animation industry cluster based organization close to the formation of clusters. The former focuses on the animation industry cluster \Virtual animation industry cluster to expand the geographic cluster areas of space, the new forms of industrial organization of the information age, it is a complement to and beyond the geographical cluster. Geographical clusters of the animation industry is the foundation and guarantee of virtual animation cluster. Virtual animation industry cluster, only the use of information networks in real space on the basis of geographical clusters of the animation industry, animation in order to achieve a wider range of resources, animation features, and animation services and animation products, integration and optimization, as well as cross-regional animation business co-operation. Based on this, the paper argues that the real space for the animation industry, geographic cluster is a development strategy, the virtual space of the network cluster is also a development of ideas.

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