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Marketing Innovation and Creativity in Commercial Banks: An Empirical Study on Jordanian Banks

Author: Tareq Shukri Quporsi
Tutor: Xie Kefan
School: Wuhan University of Technology
Course: Management Science and Engineering
Keywords: Promotion of Innovation Competitive Advantage Services marketing mix Management strategy Customer awareness
CLC: F274
Type: PhD thesis
Year: 2010
Downloads: 160
Quote: 0
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Abstract


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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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