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A Study on Trust Mechanism of Virtual Enterprise

Author: ZhangXiZheng
Tutor: GaoYang
School: Central South University
Course: Management Science and Engineering
Keywords: Virtual Enterprise Trust mechanism The reputation of the market Trust Insurance Trust Evaluation
CLC: F270
Type: PhD thesis
Year: 2003
Downloads: 1746
Quote: 21
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Abstract


Since the 1980s, with the seller's market to a buyer's market transition, the rapid development of technology, the globalization of markets, business managers face a more unpredictable competitive environment. Virtual enterprises stand out is the response to this market environment, flexible, rapid response dynamic distributed network organization. Network-style organization to replace the large bureaucratic organization, flexibility and efficiency will become a necessary condition for organizational survival, objective requirements organizations must have management capabilities beyond their own boundaries frequently multilateral cooperation between the rise of strategic alliances in order to cope with a variety of the obstacles and risks. Virtual enterprise to achieve cross-organizational and cross-regional coordination, how to reduce coordination costs and at the same time ensure the flexibility of virtual enterprises have to consider management challenges. Faced with these challenges, scholars have pointed out that trust is the key to solve the problem. However, in the study of organizational theory and the actual operation and management of virtual enterprise, most researchers implicitly assume that virtual enterprises constitute the members of the trust problem does not exist or has a higher level of trust and cooperation, and the most current research results are based on this assumption. Therefore, the question of trust in the operation of the virtual enterprise is a basic subject worthy of study. This article is around the development of a virtual enterprise, and the need for trust, applied sociology, management science, mathematical model, Game Theory and Information Modeling of a variety of theoretical tools to study the problem of virtual enterprise trust mechanism. The purpose of this article is to introduce the concept of trust in the sociology field of management, in particular, the operation of the virtual enterprise management field. Specifically, this study examines the trust relationship between the characteristics of the virtual enterprise, the relationship between the level of trust in the virtual enterprise performance, as well as the trust of virtual enterprise governance mechanisms to establish and maintain mechanisms; Description and modeling the process of establishing the Trust in Virtual Enterprise, including virtual corporate partners trust evaluation, virtual enterprise trust security mechanisms and trust management standardization and information technology in the virtual enterprise environment. In-depth study of the relationship of trust and virtual enterprise trust is basically set up a virtual enterprise trust mechanism of the theoretical framework and practical application model, theoretical research and practice of virtual enterprise. Of the main work can be summarized as the following aspects: 1. Trust theory, the paper in concluding on the basis of previous trust research, the concept of trust radius and trusted source integration applications to construct a trust structure level panorama clearer expression describes the trust level, complexity, The paper also apply this tool to a simple analysis of the source of dislocation of the trust to the dangers brought by the socio-economic activities of the people. The paper further analysis of the role of the spatial and temporal characteristics of the trust and the conversion of the network of space-time, analyzing the characteristics of trust in the network environment. The papers from the three levels of interpersonal trust, organizational level, the level of trust and network information trust Trust in Virtual Enterprise structural characteristics, proposed and established the analytical framework for trust management of the virtual enterprise. Based on the review of the theoretical study of virtual corporate governance demonstrates the feasibility of trust as a virtual corporate governance tools, initially established a theoretical model of the virtual enterprise trust governance. Thesis trust asymmetry of the performance of members of the virtual enterprise cooperation, trust degree of symmetry to improve the performance of the individual members and the system as a whole has improved conclusion. To explore the traditional based on the foundation of trust evaluation method index analysis problems and insufficient, and the establishment of a trust evaluation method based on the credibility of the market. Establish a trust with strong operational evaluation analysis model. 4 on the basis of analyzing the features of virtual enterprise trust structure and the relationship of trust, proposed a virtual enterprise trust formation and construction of standardization, textual information view. The paper is not only to establish the trust construct the workflow of virtual enterprise process model Petri nets and XML tools, but also the idea of ??a virtual enterprise model of a trusted network information layer security architecture. To overcome the vulnerability and risk of defects of the trust relationship, the paper finally trusted security tool or system to ensure trust in the outer layer, main the trust protection mechanisms including collateral, margin, repeat transactions.

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