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As the rapid development of society, changing people's ideas as well as various social pressures increase, people in the real world gradually feel a sense of powerlessness and insecurity, thus deepening people in the real world of loneliness, however, the Internet appear to provide them with a platform to gather, and then form a network groups. The groups in the network to express their opinions and exchange by showing characteristics of the network of public opinion formation and propagation has some influence. Internet as a new medium, has been gradually to permeate every aspect of people's lives. The rise of cyberspace for people to exchange and expression provides an active platform where people can openly express through the Internet some hot events, social phenomena and social issues, comments and observations, once this opinion has some influence and tendentious, they contributed to a certain strength of public opinion, thus forming a network of public opinion on the incident. In the network of public opinion formation and propagation process, the network of public opinion plays a main role, they are also the recipient of both the information disseminator. Especially in today's age of advanced multimedia, our country but also in the social transition period, Internet users have a special heart activity, whether it is inside the network environment or personal characteristics, or social environment will affect users openly on social events, the question of perception, these opinions, views lack some personal feelings of anger, strong subjective opinions, or interaction between groups of users, resulting in network media trends irrational expression serious. The language appears irrational and rational division provides an opportunity because the definition of irrational, whether in the history of philosophy, or in real life, each school are made from their own perspective and a different understanding and play. However, this virtual space in the network, the expression of all languages ??are silent, and even body language is illusory, so that more single irrational and vague definition, we distinguish irrational or rational only through the network of public opinion his remarks, as well as the characteristics of users of mental activity, after all, a true portrayal of mental activity of Internet users will also through speech, opinions, attitudes, emotions show it. In fact, because the network has anonymity, interactivity, freedom, etc., which makes the lonely modern vent to find a free platform where they can not only withheld his true identity, to express their views without fear Meanwhile, in the exchange of ideas and dissemination of the process, will also get varying degrees of identity. Over time, the network media and Internet users in a network environment noisy activities of individual inner complexity of the dual role, coupled with the network media framework and agenda-setting role, there will always be the network of violence, false information, susceptible to infection and manipulation and other issues, are because the existence of these problems and the emergence, making a huge network of public opinion implies irrational and risk. In recent years, public opinion on the health of non-rational network of social life, a harmonious cyberspace have caused a certain impact, such as non-rational network of public opinion to give the \network media credibility in the minds of Internet users; thus affect people's legal awareness and establish a correct concept. This attempt to \science, especially the group psychology, and Scheler's theory on netizens expressed resentment when the psychological analysis, combined with its own characteristics and guide the media on the network impact of irrational public opinion, which pointed out that the non-rational network of public opinion trends and how they impact circumvention measures to address, in order to build a more harmonious cyberspace, to build a comprehensive network of public opinion guidance system.
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