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2011China’s500most valuable brands, has a total value of＄5,497,254,000,000, under the economic environment for the rapid development of brand value, branding has increasingly become important means for enterprises to enhance corporate values and business culture.Modern brand has gone far beyond its initial role with a difference and identity, branding for businesses, has become a symbol of integrated, enterprise culture. With competition between the companies shift from competition to brand competition, brand is becoming the most effective means of competition for enterprises, in turn, effective brand management has become the key to winning.In today’s environment of serious market product homogeneity, as a successful business, be sure to do a good job of brand management, in order to understand consumers’ Pengfei ceramic brand is for the purpose of the study Pengfei pulse at the same time as the Chinese ceramic brands brand management and the construction of a set of ceramic enterprise development model, help customers understand their brand image, brand positioning, understand competitors branded points of interest of the consumer and corporate customers, to determine or redefine the brand image and values, to provide sustained impetus to the development of a product or service.Therefore, this article describes the basic concepts and models started brand management, brief Pengfei ceramic basics overview, followed by detailed analysis of Pengfei ceramic brand positioning, branding, branding, brand maintenance and extension of existing problems;And according to the existing problems, Pengfei ceramic with characteristics of its own development, analysed the causes of Pengfei building ceramics problem;Finally based on these reasons, provide targeted optimization Pengfei ceramic brand optimization strategy of development, really do enhance the effect of Pengfei ceramic brand value, promote the healthy development of Pengfei ceramic brand, Pengfei ceramic enterprises bring more benefits.
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